Katie Lundin is a marketing and branding specialist at crowdspring, one of the world’s leading marketplaces for crowdsourced logo design, web design, graphic design, product design and company naming services. She helps entrepreneurs, small businesses and agencies with branding, design and naming, and regularly writes about entrepreneurship, small business, and design on crowdspring's award-winning small business blog.
You have an exciting new business idea and have been studying how to start a business. But have you chosen a niche yet? Focusing on a niche allows your business to excel and become known for that particular thing. While it may seem counterintuitive to limit your target market’s size, this is exactly what most...
January 19, 2022