google analytics

A Visual Guide to Google Analytics for Entrepreneurs

When you start up a new business, amongs the first things you do nowadays is get a website made, and no business website is complete without a Google Analytics account. There’s so much more to Google’s software than a box-ticking exercise for web developers and digital marketers.

Thirty to 50 million websites use Analytics, but how many are getting the most out of what it has to offer?



Functions of Google Analytics

On the surface, Google Analytics tells you about the people who visit your website, with information like how many of them there are, what devices they are using, how old they are and where they come from. It also tells you which pages are the most visited, what users are doing on your website and, crucially, how they got there.

When you first start exploring Analytics, the dashboard is the first part of the site you will need to come to grips with. This presents all of the key headline statistics in one easy view. You will need to drill down deeper than this to get the most out of the service, but it’s still a useful snapshot of how your website is performing, and when you understand all of the key metrics, you will be in a better position to go deeper into the numbers.


Sign Up: Receive the StartupNation newsletter!

Advanced Google Analytics

When you start to look further into what Analytics can tell you, a good place to begin is by looking for your website’s weaknesses, like identifying the pages that aren’t performing so that you can either improve or remove them. You can also see what devices your visitors use and ensure that your site is optimized well enough for those devices. Finding out your bounce rate is another important stat, as this will show you which pages people are bouncing away from your site on, so you can work to change that trend.

There are many additional tasks you can perform and metrics to track in Google Analytics, from setting goals to tracking the pathways that users take through your website, and you can find out how to get the most from them all in the infographic below.

google analytics

Total
2
Shares
Previous Article

Mobile Startups: Food Truck Entrepreneurs Share How They Drive Their Business [Radio]

Next Article
bookkeeping

How to Banish Your Bookkeeping Nightmares

Related Posts
organic promotion
Read More

How to Excel at Organic Promotion

About Latest Posts Luke DoyleDigital PR Executive at NeoMam StudiosLuke Doyle writes on behalf of NeoMam Studios and…