google analytics Archives

5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not...

byJustin McGill

February 12, 2022

Why a Website is Vital to Your Startup’s Success in the COVID-19 Era

Over the course of the past year, COVID-19 shutdowns and the rapid transition to online business has brought about many challenges for entrepreneurs. Despite the hardship, entrepreneurs with an online presence persevered—in fact, a recent survey...

bySuhaib Zaheer

March 9, 2021

3 Tactics to Drive E-Commerce Sales

My now eight-year-old business began with a simple phone call from a friend. He had a small company of his own, and he was struggling to find office space that would suit his needs. He...

byJonathan Wasserstrum

September 19, 2019

A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them...

byBritney Muller

July 3, 2019

How to Make the Most Out of Your Existing Content

When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to...

byDan Goldstein and Adam Rowan

December 14, 2018

How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to...

byElijah Masek-Kelly

June 14, 2018

How to Craft a Winning Social Media Strategy on a Startup Budget

With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you...

byEmma Knightly

June 1, 2018

5 Public Relations Tools That Every Entrepreneur Needs

Public relations isn’t what it once was; now that nearly anyone can uncover and share information online, it’s much harder to control the narrative around your brand. And that’s on top of all the other...

byAlec Sears

April 26, 2018

How to Value an Online Startup: Tips for Buying or Selling a Business

Of all the potential outcomes for an entrepreneur seeking to exit his or her online business, a profitable sale is undoubtedly one of the most favorable. In order to achieve a successful sale, it is...

byThomas Smale

April 24, 2018

5 Best Practices for Proving Marketing ROI

The first quarter is coming to a close, so it’s time to begin evaluating your marketing performance to determine what areas have been most successful and which should be budgeted for in the upcoming year....

byMeg Goodman

March 30, 2018

A Visual Guide to Google Analytics for Entrepreneurs

When you start up a new business, amongs the first things you do nowadays is get a website made, and no business website is complete without a Google Analytics account. There’s so much more to...

byLuke Doyle

March 25, 2018

4 Ways Big Data Can Help Small Businesses Grow

Admit it: If you’re like many entrepreneurs, you’re likely still in the early stages of digital transformation. And you’re not alone. An SAP-sponsored survey of global small businesses found many of them aren’t quite as up-to-speed as...

byCharlene Glidden

November 30, 2017

Test, Measure, Grow: The Critical Process You Need to Improve Your Content Marketing Strategy

I get a lot of questions about content measurement and analysis. If you’re going to spend time and money on content marketing, then you want to understand how well it’s working and if it’s worth the...

byTyler Hakes

August 14, 2017

SEO Tips Entrepreneurs Need to Know to Grow Their Business

Many startups fail. Some fail because their products aren’t a good fit for the market. Others experience slow growth and can’t secure later-stage funding. Increasingly, however, as search engine marketing and the need to be...

byConnor Cranford

July 6, 2017

4 Ways to Improve Your Client Relationships Through Automation

The word automation doesn’t exactly evoke excitement. However, automation doesn’t have to mean mundane and robot-like. In marketing terms, automation can help promote brand consistency, which in turn, can create reliability and trust. As entrepreneurs,...

byAlbizu Garcia

June 22, 2017

How Entrepreneurs Can Find Their Competitive Spark

After creating a startup, it can take time and thought to find your place in the market. Outdoing the competition is a key part of being successful in business, but not everyone is driven by...

byHolly Ashby

April 15, 2017

6 Simple Ways to Find Your Target Consumers Online

You’ve taken the first big step and started a business. You know that a website and a social media presence are essential in order for your consumers to find you online, but did you know that...

byDanielle Hall

April 13, 2017

3 Ways to Build an Engaging Website and Reduce Bounce Rates

You’ve taken all the right steps to build an engaging website and draw get customers to your site. You’ve SEOed the living daylights out of your store. You’re writing regular blog posts, and you have...

byLiz Hull

March 2, 2017

How to Create Long Term Value with Content Marketing

Creating great content is expensive. As many entrepreneurs quickly find out, it’s usually not as simple as just hiring someone to write content and then posting it to a blog. There’s no magic in words...

byTyler Hakes

February 28, 2017

The Killer Marketing Stack for Startups

Being involved the startup ecosystem, I regularly get the question: "what marketing stack do you use?” from fellow marketers. Using my data-centric product management background, I gave this a lot of thought and split marketing software into three...

byAlex Gauthier

February 12, 2017