5 Ways to Assess Whether Your Content Marketing Is Doing Its Job
It’s a simple fact: Even if you write consistent content for your startup’s blog and website, you’re not…
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24 posts
Why a Website is Vital to Your Startup’s Success in the COVID-19 Era
Over the course of the past year, COVID-19 shutdowns and the rapid transition to online business has brought about…
3 Tactics to Drive E-Commerce Sales
My now eight-year-old business began with a simple phone call from a friend. He had a small company…
A Beginner’s Guide to SEO: Common SEO Metrics
“What gets measured gets managed,” Peter Drucker said in his 1954 book, “The Practice of Management.” When it…
How to Make the Most Out of Your Existing Content
When you start your business, you’re brimming with ideas. You have so many thoughts not only about your…
How Startups Can Leverage Twitter to Find and Close More Leads
Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with…
How to Craft a Winning Social Media Strategy on a Startup Budget
With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is…
5 Public Relations Tools That Every Entrepreneur Needs
Public relations isn’t what it once was; now that nearly anyone can uncover and share information online, it’s…
How to Value an Online Startup: Tips for Buying or Selling a Business
Of all the potential outcomes for an entrepreneur seeking to exit his or her online business, a profitable…
5 Best Practices for Proving Marketing ROI
The first quarter is coming to a close, so it’s time to begin evaluating your marketing performance to…
A Visual Guide to Google Analytics for Entrepreneurs
When you start up a new business, amongs the first things you do nowadays is get a website…
4 Ways Big Data Can Help Small Businesses Grow
Admit it: If you’re like many entrepreneurs, you’re likely still in the early stages of digital transformation. And…
Test, Measure, Grow: The Critical Process You Need to Improve Your Content Marketing Strategy
I get a lot of questions about content measurement and analysis. If you’re going to spend time and money…
SEO Tips Entrepreneurs Need to Know to Grow Their Business
Many startups fail. Some fail because their products aren’t a good fit for the market. Others experience slow…
4 Ways to Improve Your Client Relationships Through Automation
The word automation doesn’t exactly evoke excitement. However, automation doesn’t have to mean mundane and robot-like. In marketing…
How Entrepreneurs Can Find Their Competitive Spark
After creating a startup, it can take time and thought to find your place in the market. Outdoing…
6 Simple Ways to Find Your Target Consumers Online
You’ve taken the first big step and started a business. You know that a website and a social…
3 Ways to Build an Engaging Website and Reduce Bounce Rates
You’ve taken all the right steps to build an engaging website and draw get customers to your site.…
How to Create Long Term Value with Content Marketing
Creating great content is expensive. As many entrepreneurs quickly find out, it’s usually not as simple as just…
The Killer Marketing Stack for Startups
Being involved the startup ecosystem, I regularly get the question: “what marketing stack do you use?” from fellow marketers.…