Browsing Tag

google analytics

99 posts
content marketing
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5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not succeeding with content marketing. As a result, they’re left believing that content marketing is an ineffective tool that they shouldn’t...
COVID website
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Why a Website is Vital to Your Startup’s Success in the COVID-19 Era

Over the course of the past year, COVID-19 shutdowns and the rapid transition to online business has brought about many challenges for entrepreneurs. Despite the hardship, entrepreneurs with an online presence persevered—in fact, a recent survey found that websites were vital to business success, particularly during the first couple months of lockdown. Small businesses owners and...
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How Boosts its Business with Google

The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In 1992, sisters Lisa, Heather, and Julie started renting out their old costumes from their garage. Brother Tom joined in part-time while studying computer science in college. After graduation, he decided to scare up new business by selling...
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3 Tactics to Drive E-Commerce Sales

My now eight-year-old business began with a simple phone call from a friend. He had a small company of his own, and he was struggling to find office space that would suit his needs. He called me because I had previously worked in commercial real estate, and he hoped that I’d know of a company...
Harry Barker
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Harry Barker Shares its Secret to Double-Digit Annual Growth

New York fashion model and Broadway fire-eater Carol Perkins began hand sewing dog beds, robes and toys while recovering from a life-threatening brain tumor. “She was homebound and looking for a positive distraction,” marketing director, Sarah Lovingood, says. “She started caring for her neighbor’s dogs while they were away and noticed their old, tattered dog...
SEO metrics
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A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them understand how their efforts are impacting the websites they work on. These and other SEO metrics can reveal what’s working...
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How This Detroit Startup Built a Company to Keep Athletes Safer

“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission, he adds, is to “develop the most advanced protective equipment, from helmets to shoulder pads and other accessories.” They proudly...
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How to Make the Most Out of Your Existing Content

When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to cover them all. But, flash forward a few years, and you start to run out of steam on the content...
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How Startups Can Leverage Twitter to Find and Close More Leads

Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to advertise and gain new business. Below, we will look at how any startup can drive revenue by finding more leads...
social media
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How to Craft a Winning Social Media Strategy on a Startup Budget

With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you get started? Keep it simple and follow these six steps. Use Facebook ads to accomplish these goals There are four...
first year
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How Many Errors Can Your Startup Survive in the First Year?

As any aspiring entrepreneur knows, around 80 percent of companies fail within their first year of business. This does not have to be the case for your startup. Consider the points outlined below to maximize your chances of surviving your first year and prospering in the future. Are your decisions based on feeling or data?...
public relations
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5 Public Relations Tools That Every Entrepreneur Needs

Public relations isn’t what it once was; now that nearly anyone can uncover and share information online, it’s much harder to control the narrative around your brand. And that’s on top of all the other developments you have to keep up with in the digital age, such as SEO best practices, trust-building in a world...
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How to Value an Online Startup: Tips for Buying or Selling a Business

Of all the potential outcomes for an entrepreneur seeking to exit his or her online business, a profitable sale is undoubtedly one of the most favorable. In order to achieve a successful sale, it is necessary to first understand how to value an online business’ worth and to set an appropriate asking price. But how...
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5 Best Practices for Proving Marketing ROI

The first quarter is coming to a close, so it’s time to begin evaluating your marketing performance to determine what areas have been most successful and which should be budgeted for in the upcoming year. Proving the return on investment (ROI) of a particular marketing initiative can be challenging, especially since, most often, more than...
google analytics
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A Visual Guide to Google Analytics for Entrepreneurs

When you start up a new business, amongs the first things you do nowadays is get a website made, and no business website is complete without a Google Analytics account. There’s so much more to Google’s software than a box-ticking exercise for web developers and digital marketers. Thirty to 50 million websites use Analytics, but...
Wisconsin Cheese Mart
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Wisconsin Cheese Mart Achieves Double-Digit Annual Growth with Online Sales

Wisconsin Cheese Mart has been on Old World Third Street in Milwaukee since 1938. The old German enclave is still home to a few other food shops, and President Ken McNulty values their neighbors. Their storefront is the heart of the business, helping build their mailing list and attracting tourists from all over the world—during...
Combat Flip Flops
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Veteran Owned and Operated Combat Flip Flops Funds Education, Provides Jobs

As U.S. Army Rangers with several Afghanistan tours behind them, Matthew Griffin and Donald Lee witnessed firsthand the devastations of war. “We saw that lack of education and employment was the main driver of negative effects in these war-torn areas,” Matt said. “These countries were filled with hard-working, creative people who wanted jobs, not handouts.”...
big data
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4 Ways Big Data Can Help Small Businesses Grow

Admit it: If you’re like many entrepreneurs, you’re likely still in the early stages of digital transformation. And you’re not alone. An SAP-sponsored survey of global small businesses found many of them aren’t quite as up-to-speed as larger companies when it comes to using big data in the workplace.  That may be because smaller businesses tend to...
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How This Manufacturing Company Finds Target Customers with Digital Marketing

Parkline, Inc., manufactures metal buildings and provides electrical systems integration services for a variety of industries. Their roots go back to the 1930s, when the oil and gas industry needed durable and rigid buildings to use in production fields. "Sometime in the last 10 or 15 years, the market shifted," Mark Repp, vice president of sales...