Connor Cranford manages content and digital marketing initiatives for altLINE, a division of The Southern Bank Company. altLINE offers specialty commercial lending products to businesses nationwide.
If your business has tried to increase sales with online marketing, you’ve probably heard words like landing page, content offer and conversion, but you might not know exactly what they mean, or how they can grow your business. So, let’s break it down. Why are landing pages important to your online marketing strategy? If you want...
October 6, 2017
Many startups fail. Some fail because their products aren’t a good fit for the market. Others experience slow growth and can’t secure later-stage funding. Increasingly, however, as search engine marketing and the need to be found online becomes a higher priority, many startups fail because their websites aren’t effectively optimized through search engine optimization (SEO)....
July 6, 2017