Alex G. is VP of Marketing and Customer Success at Amilia online registration software. His daytime passions include marketing and technology while his after-work passions include good wine and martial arts. With his black belt in judo, Alex applies his focus to growth with as much discipline as he does to armlocks and chokes on the mats.
Being involved the startup ecosystem, I regularly get the question: "what marketing stack do you use?” from fellow marketers. Using my data-centric product management background, I gave this a lot of thought and split marketing software into three categories, which are broken down further below: Tracking Sales enablement Collaboration Tracking All roads lead to data and all data...
February 12, 2017