Browsing Tag
analytics and performance
52 posts
Why Your Startup Must Incorporate Customer Needs to Drive Growth
Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has…
December 23, 2020
What is Dark Data and How Can Your Business Profit From It?
Sponsored content Entrepreneurs are collectively being led to believe that data is the new currency. This attitude has…
December 9, 2020
4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth
Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into…
July 12, 2020
How Barcodes Show Your Product is Retail Ready
In the age of the smartphone, consumers carry a computer and virtual shopping cart in their pockets at…
February 17, 2020
Vitamin B (for Business): The Difference Between Having a Job and Having a Business
The following excerpt is from “Vitamin B (For Business),” written by Petra Coach founder and CEO, Andy Bailey.…
January 28, 2020
How to Make 2020 Your Best Money Year Yet, According to 8 Self-Made Millionaires
One of the smartest ways to set your financial goals create a game plan to achieve them this is…
January 23, 2020
3 Link-Building Mistakes That Could Sink Your Startup’s Organic Ranking
As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor…
August 30, 2019
6 Performance Metrics Your Startup Should Track for Success
Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not…
August 28, 2019
How This Startup Company Collected Over 20K Email Leads in One Month
There are so many ways to collect customer email addresses. Collecting emails by the boatload can be great,…
August 26, 2019
Why Consumer Lifestyle Data is the Key to Successful Marketing
Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand…
August 16, 2019
6 Ways to Make Your Local Company Nationally Competitive
Starting a local business is like graduating college. It may feel like a big milestone (and it is!)…
August 13, 2019
4 Steps for Tracking Influencer Marketing with Profitable Precision
Influencer marketing has grown into a multi-billion dollar industry and continues to rise. According to Influencer Marketing Hub,…
July 31, 2019
A Beginner’s Guide to SEO: Common SEO Metrics
“What gets measured gets managed,” Peter Drucker said in his 1954 book, “The Practice of Management.” When it…
July 3, 2019
6 Ways to Master Your Startup’s Social Media Marketing
Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on…
June 2, 2019
10 Best Free Digital Marketing Tools for Entrepreneurs
The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business…
May 23, 2019
Every Good Startup Goal Has These 6 Ingredients
You don’t need to hang a carrot from a stick in order to motivate your employees. You just…
May 9, 2019
How to Define (and Measure) the Metrics That are Crucial to Your Business
Metrics matter, but not all data is created equal. In the frantic hunt for indicators of growth, entrepreneurs…
January 31, 2019
How to Make the Most Out of Your Existing Content
When you start your business, you’re brimming with ideas. You have so many thoughts not only about your…
December 14, 2018
Important Tasks for Entrepreneurs to Complete Before the End of the Year
As 2019 lurks around the corner, entrepreneurs everywhere are scrambling to address tasks that have been on the…
December 10, 2018
Sharpening Your Strategic Focus: How to Take Your Startup to the Next Level
According to a national survey of small business owners from Constant Contact, the majority of entrepreneurs and small…
August 13, 2018