Browsing Tag

analytics and performance

52 posts
content marketing
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5 Ways to Assess Whether Your Content Marketing Is Doing Its Job

It’s a simple fact: Even if you write consistent content for your startup's blog and website, you’re not guaranteed the results you want. Yet, not every entrepreneur takes the time to assess why they’re not succeeding with content marketing. As a result, they’re left believing that content marketing is an ineffective tool that they shouldn’t...
customer feedback
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Why Your Startup Must Incorporate Customer Needs to Drive Growth

Companies with above-average customer experience financially outperform their competitors in 73% of cases. But while being consumer-centric has its undeniable benefits, the journey is not necessarily an easy one. First, you need to discover what your customers actually want. Then, this knowledge needs to be incorporated into every layer of your business, including product development,...
dark data
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What is Dark Data and How Can Your Business Profit From It?

Sponsored content Entrepreneurs are collectively being led to believe that data is the new currency. This attitude has prompted executives to hoard sizable amounts of data on behalf of their businesses. However, the truth is that the leaders at many organizations have no idea what they should be doing with this data. Further complicating the...
data driven growth
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4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth

Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into the “secret formula” for lasting growth may seem like a challenge, today’s founders actually have more resources available than ever before to help drive growth.  You can achieve reliable growth by tapping into the data that is...
vitamin b for business
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Vitamin B (for Business): The Difference Between Having a Job and Having a Business

The following excerpt is from “Vitamin B (For Business),” written by Petra Coach founder and CEO, Andy Bailey. For more information, visit petracoach.com/vitamin-b. The B vitamin is essential for the health of your brain, nervous system and, really, the entire body. Similarly, “Vitamin B (For Business)” is vital for company leaders – improving the health...
link-building mistakes
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3 Link Building Mistakes That Could Sink Your Startup’s Organic Ranking

As a startup, discoverability is part and parcel to your success. Whether you are trying to attract investor attention or find new customers, search traffic and online presence are a key component to this. That said, to truly make this happen, the importance of quality backlinks for organic ranking cannot be overstated. Quality backlinks are...
performance metrics
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6 Performance Metrics Your Startup Should Track for Success

Revenue is an exciting and vital performance metric to track when starting a new business, but it’s not the only one an entrepreneur should be concerned with. While there are myriad metrics that experts across the board will argue will justify your fantastic idea to potential investors, here are six time-tested metrics you should pay...
email
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How This Startup Company Collected Over 20K Email Leads in One Month

There are so many ways to collect customer email addresses. Collecting emails by the boatload can be great, but only if they are targeted specifically to your demographic. So, the question is, how can you collect tons of targeted email addresses a month? This month, my company, Plate Crate, collected 24,887 email addresses through a...
consumer lifestyle data
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Why Consumer Lifestyle Data is the Key to Successful Marketing

Traditional market research is dead. Whether it’s customer surveys, focus groups, or interviews, brands looking to truly understand their consumers need to leave these dated methods in the past. Unsurprisingly, the answer to obtaining consumer insights in an age in which tech has truly taken over is data-powered. In order to achieve marketing success, your...
local company
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6 Ways to Make Your Local Company Nationally Competitive

Starting a local business is like graduating college. It may feel like a big milestone (and it is!) but it’s also the bottom of a new ladder. At the top of that ladder are enterprise companies. If your new business hopes to one day reach that level, it needs more than just community support. Satisfied locals...
influencer marketing
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4 Steps for Tracking Influencer Marketing with Profitable Precision

Influencer marketing has grown into a multi-billion dollar industry and continues to rise. According to Influencer Marketing Hub, it's expected to grow into a $6.5 billion industry in 2019. Yes, influencing is now a billion-dollar thing. Thanks, Kylie Jenner.  An influencer is an "individual who has the power to affect purchase decisions of others because...
SEO metrics
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A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them understand how their efforts are impacting the websites they work on. These and other SEO metrics can reveal what’s working...
social media
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6 Ways to Master Your Startup’s Social Media Marketing

Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a powerful marketing channel. Using social media isn’t complicated, but it can help to have a few tried-and-true tips to get...
digital marketing
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10 Best Free Digital Marketing Tools for Entrepreneurs

The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business to the next level, without a hit to their bottom line. With so many powerful and free tools only a click away, what have you got to lose? Your personal information, that’s what. Most free tools, while...
BHAG
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Every Good Startup Goal Has These 6 Ingredients

You don’t need to hang a carrot from a stick in order to motivate your employees. You just need a good BHAG. This goal-setting concept was introduced in “Built to Last: Successful Habits of Visionary Companies,” a book by Jim Collins and Jerry Porras. They explain a BHAG, or Big Hairy Audacious Goal, as one of...
content
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How to Make the Most Out of Your Existing Content

When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to cover them all. But, flash forward a few years, and you start to run out of steam on the content...
tasks
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Important Tasks for Entrepreneurs to Complete Before the End of the Year

As 2019 lurks around the corner, entrepreneurs everywhere are scrambling to address tasks that have been on the back burner for longer than we’d like to admit. From website updates and filing restructures to customer outreach and expense tracking, many tasks are often sidelined in the hustle of the daily grind. To step into the...