Josh Cohen is the CEO and founder of Junkluggers. He founded Junkluggers out of his mom's Dodge Durango 14 years ago and has grown the company into one of the largest junk removal franchises in the country. For Josh, it's about much more than just hauling junk away. He has a greater mission guiding everything they do. Their BHAG is to ensure no junk collected by Junkluggers enters a landfill by 2025. They are completing the process now to convert their corporation into a B-Corp, meaning that while they do strive for profits, they're also driven by and held accountable to bettering the world.
You don’t need to hang a carrot from a stick in order to motivate your employees. You just need a good BHAG. This goal-setting concept was introduced in “Built to Last: Successful Habits of Visionary Companies,” a book by Jim Collins and Jerry Porras. They explain a BHAG, or Big Hairy Audacious Goal, as one of...
May 9, 2019
You’re not a failure if you don’t achieve your goal. Most companies adopt a certain type of goal setting to drive their business. Whether company milestones or individual KPIs, these goals are focused on one thing: growth. And even if they miss the mark, these companies still grow along the way. They’re taking small steps...
May 2, 2019