Browsing Tag
SEO
237 posts
The Importance Of SEO In Digital Marketing
Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...
The Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent of marketers whose top marketing priority is content creation? Your startup's blog won't do anything but take up your valuable...
Simple Hacks to Enhance the SEO of Your Website
SEO can be a revenue goldmine, but as fruitful as it can be, it is not an easy undertaking. SEO requires consistency and a multidirectional approach. While most companies are investing the time and effort to get their SEO game right, most of them are not yielding the desired results. As per an Ahrefs study,...
Intent Marketing: Why It Matters to Your Business
Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects. You need to understand consumer intent: What are they looking for at the moment and where they’re looking for. Once you’ve figured...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches are local, and almost 50% of online users have the intention of visiting physical stores of the businesses they’re looking...
10 Ways to Promote Your Small Business Awards to Get More Customers
Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article, we will discuss how you can make the best use of your small business awards to drive more customers to...
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow your small business. Expand your reach Being a small business owner is no small feat. From maintaining the back-of-the-house books...
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune in to the Business Beat, below, to learn more tips about SEO and how to put it to work for...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
5 Ways to Optimize Your Website for Voice Search
With the rise of artificial intelligence (AI) and machine learning (ML), voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask, but cuts out typing, waiting for a page to load and scrolling for answers. It also returns concise, accurate and fast results. A voice-first world is underway, with...
The Importance of Authority Link Building for Startups
In order for a website to rank well in Google search, numerous factors come into play. Amongst these factors is what you might call the “reputation” of the website. This reputation is enhanced when other websites have linked back to the site in question. However, it’s the quality of the sites linking back to the...
SEO for Beginners: Metrics and Must-Have Tools for Startups
Did you know that Google received nearly 2.3 trillion searches in 2019? No matter what question people have, nowadays, their first instinct is to open their laptops or grab their phones, type it in Google, and check the first, second, or perhaps third result that shows up. This means one thing: it’s imperative that you...
5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of the awesome things that small businesses, small business owners and entrepreneurs offer consumers. Small business owners help neighbors support neighbors, but they also offer an alternative to the big box stores, which can’t always provide the same...
A Step-by-Step Guide to Generating Local Leads with Google My Business
Why is Google My Business (GMB) important for startups and small businesses? In today's COVID-19 world, getting visibility online as a small business is more important than ever. Though there are a wide variety of SEO tools out there that can help you, I’ve found that setting up a Google My Business (GMB) is one...
5 Actionable Ways to Grow Your Side Hustle Using SEO
Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8 billion searches on Google every day, leading to 93 percent of online experiences. In short, SEO helps potential customers find...
How Startups Can Leverage SEO on a Budget During an Economic Downturn
One of the fondest memories of my career path began with watching ABC's “The Bachelor” with my wife. I remember when contestant Andy Baldwin was named the next Bachelor. When I looked him up, I surprisingly found little information about him. That night, I spent two or three hours cataloging anything I could find about...
The Complete A-to-Z Guide to Starting Your Online Business
If you’re an aspiring entrepreneur favoring e-commerce over a traditional storefront, we have the top tips on how to kickstart your new online business. Between establishing your company as an LLC, coming up with a marketing plan, and leaning into paid marketing, there’s a whole host of ways to successfully promote your business — and rank...
10 SEO Tips and Tactics to Improve Communication During COVID-19
We are amidst an unprecedented global pandemic that requires companies to provide both creative and logical solutions to survive. The COVID-19 crisis has forced many of us to find alternative ways of doing business in order to maintain streams of revenue. Whether your business falls under essential or non-essential, it's vital to keep the lines...
Try These 10 Proven Tactics to Increase Your E-Commerce Sales
Now more than ever before, entrepreneurs and small business owners are realizing the power of e-commerce compared to traditional brick-and-mortar stores. With a web-based business, your virtual doors are open to the whole world, and your customer doesn’t even need to leave his or her house. However, e-commerce has a few disadvantages, as well. For...