8 SEO Tips to Grow Your Business
SEO, or search engine optimization, is one of the most important aspects of online marketing for small businesses. Not sure where to start when it comes to SEO? These eight tips will help you improve...
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SEO
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7 Tips For Optimizing Your Website for Maximum Conversions
An optimized website is essential for success in today’s ultra-competitive digital world. Conversion optimization will boost your online visibility and draw more traffic to your site - a surefire way to increase sales and conversions....
8 Common SEO Mistakes SaaS Companies Should Avoid
Some studies have shown companies estimate 70% of their business applications fall into the software-as-a-service (SaaS) category. The demand for such applications has also risen immensely among software engineers. In 2023, the SaaS industry will...
8 Tips for Writing Amazing Product Descriptions
For e-commerce companies, standing out against the competition is always a challenge. Especially when you consider Amazon and other large online retailers in the mix. While you may not always be able to compete with...
Optimize Your Business Homepage to Increase Your Conversion Rate
Having a great homepage can help you build trust with your customers, provide an excellent first impression of your company and generally earn you more sales. When you first set up your website, it’s likely...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In...
Best SEO Practices for Startups Explained by OtterPR’s Scott Bartnick
Most of the reasons that startups fail stem from an inability to attract the right kind of attention. In some cases, they do not attract the attention of investors, which typically results in the startup...
SEM vs. SEO: What’s the Difference and Why Does It Matter?
This excerpt is adapted from “Product-Led SEO” by Eli Schwartz. ©2021 and is reproduced with permission from Houndstooth Press. In conversations about digital marketing, the words SEO and SEM get thrown around with reckless abandon. Some...
The Impact of SSL and HTTPS on a Website’s SEO
In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet...
How to Create a Winning SEO Strategy
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your...
The Importance Of SEO In Digital Marketing
Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all...
The Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent...
Simple Hacks to Enhance the SEO of Your Website
SEO can be a revenue goldmine, but as fruitful as it can be, it is not an easy undertaking. SEO requires consistency and a multidirectional approach. While most companies are investing the time and effort...
Intent Marketing: Why It Matters to Your Business
Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects. You need...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and...
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches...
10 Ways to Promote Your Small Business Awards to Get More Customers
Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article,...
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow...
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune...
5 Ways to Optimize Your Website for Voice Search
With the rise of artificial intelligence (AI) and machine learning (ML), voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask, but cuts out typing, waiting for a page...