Browsing Tag
SEO
242 posts
Optimize Your Business Homepage to Increase Your Conversion Rate
Having a great homepage can help you build trust with your customers, provide an excellent first impression of your company and generally earn you more sales. When you first set up your website, it’s likely you put a lot of effort into getting your homepage right. But, it’s important that you continue to tweak and...
How SEO Can Help You Future-Proof Your Startup
If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
Best SEO Practices for Startups Explained by OtterPR’s Scott Bartnick
Most of the reasons that startups fail stem from an inability to attract the right kind of attention. In some cases, they do not attract the attention of investors, which typically results in the startup running out of cash. In other cases, they do not attract the attention of customers, once again resulting in the...
SEM vs. SEO: What’s the Difference and Why Does It Matter?
This excerpt is adapted from “Product-Led SEO” by Eli Schwartz. ©2021 and is reproduced with permission from Houndstooth Press. In conversations about digital marketing, the words SEO and SEM get thrown around with reckless abandon. Some folks aren’t quite sure of the difference, and when the terms are used interchangeably, it can lead to misallocation of...
The Impact of SSL and HTTPS on a Website’s SEO
In today's time, maintaining the security of your website is one of the most important ways to boost SEO and conversions. This also comes after Google announced its intentions to build a more secure internet platform for users. To stay on top of Google's list and rank high, marketers need to ensure that their site...
How to Create a Winning SEO Strategy
Ask any digital marketer what their secret to success is, and we bet they’ll say having a solid SEO strategy. While we’re pretty sure you’ve already heard the term SEO (search engine optimization) from your fellow marketers or some random blogger, you might still be trying to figure out what an effective SEO strategy looks...
The Importance Of SEO In Digital Marketing
Here's a redundant, yet powerful fact: Your customers search online before making any purchase decisions. Whether it's a question, a product comparison, reviews about something specific or to test the market to see what all is available, customers turn to search engines for information and product awareness. Therefore, as a digital marketer or an entrepreneur,...
The Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent of marketers whose top marketing priority is content creation? Your startup's blog won't do anything but take up your valuable...
Simple Hacks to Enhance the SEO of Your Website
SEO can be a revenue goldmine, but as fruitful as it can be, it is not an easy undertaking. SEO requires consistency and a multidirectional approach. While most companies are investing the time and effort to get their SEO game right, most of them are not yielding the desired results. As per an Ahrefs study,...
Intent Marketing: Why It Matters to Your Business
Marketers can no longer rely on demographics alone when it comes to reaching their audience. Why? Simple. Demographics rarely tell the entire story. You need to go beyond the profile of your prospects. You need to understand consumer intent: What are they looking for at the moment and where they’re looking for. Once you’ve figured...
Affordable Digital Marketing Strategies for Cash-Strapped Startups
Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and what online channels are the most accessible and affordable for you. StartupNation exclusive discounts and savings on Dell products and...
How Local Search Marketing Can Generate a Surge in Offline Sales
Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches are local, and almost 50% of online users have the intention of visiting physical stores of the businesses they’re looking...
10 Ways to Promote Your Small Business Awards to Get More Customers
Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article, we will discuss how you can make the best use of your small business awards to drive more customers to...
2021 Marketing Trends to Grow Your Business
When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow your small business. Expand your reach Being a small business owner is no small feat. From maintaining the back-of-the-house books...
WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)
On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune in to the Business Beat, below, to learn more tips about SEO and how to put it to work for...
5 Ways to Optimize Your Website for Voice Search
With the rise of artificial intelligence (AI) and machine learning (ML), voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask, but cuts out typing, waiting for a page to load and scrolling for answers. It also returns concise, accurate and fast results. A voice-first world is underway, with...
The Importance of Authority Link Building for Startups
In order for a website to rank well in Google search, numerous factors come into play. Amongst these factors is what you might call the “reputation” of the website. This reputation is enhanced when other websites have linked back to the site in question. However, it’s the quality of the sites linking back to the...
SEO for Beginners: Metrics and Must-Have Tools for Startups
Did you know that Google received nearly 2.3 trillion searches in 2019? No matter what question people have, nowadays, their first instinct is to open their laptops or grab their phones, type it in Google, and check the first, second, or perhaps third result that shows up. This means one thing: it’s imperative that you...
5 Free Ways to Market Your Business for Small Business Saturday
The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of the awesome things that small businesses, small business owners and entrepreneurs offer consumers. Small business owners help neighbors support neighbors, but they also offer an alternative to the big box stores, which can’t always provide the same...
A Step-by-Step Guide to Generating Local Leads with Google My Business
Why is Google My Business (GMB) important for startups and small businesses? In today's COVID-19 world, getting visibility online as a small business is more important than ever. Though there are a wide variety of SEO tools out there that can help you, I’ve found that setting up a Google My Business (GMB) is one...