Browsing Tag

seo best practices

9 posts
SEO
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How SEO Can Help You Future-Proof Your Startup

If the pandemic taught us anything, it’s that entrepreneurs must be prepared to pivot. Success is never guaranteed, but there are steps you can take to increase your chances of longevity as an entrepreneur. In order to future-proof your business and remain relevant to your target audience, you must stay in tune with changing consumer...
best SEO practices
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Best SEO Practices for Startups Explained by OtterPR’s Scott Bartnick

Most of the reasons that startups fail stem from an inability to attract the right kind of attention. In some cases, they do not attract the attention of investors, which typically results in the startup running out of cash. In other cases, they do not attract the attention of customers, once again resulting in the...
e-commerce marketing
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Fresh E-Commerce Marketing Tactics to Try

Today’s savvy e-commerce companies are putting their Q3 and Q4 marketing and inventory management strategies into place right now. With the disruptions 2020 saw, it’s never too early to start planning for the latter part of the year, the e-commerce marketing that drives it and the order fulfillment that keeps people coming back. We've put...
SEO
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5 Actionable Ways to Grow Your Side Hustle Using SEO

Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8 billion searches on Google every day, leading to 93 percent of online experiences. In short, SEO helps potential customers find...
SEO
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7 Bad SEO Practices to Avoid at All Costs

Business best practices can change quickly, but perhaps none quite as fast as Search Engine Optimization. The purpose of SEO is to do what you can to influence the rankings of a search engine, like Google or Bing, so that your web pages come up higher in search results for queries relevant to your business....
seo strategies
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SEO Strategies: The Most Overlooked Ways to Propel Your Business Online

Just because your business is doing well on social media doesn’t mean you should ignore your website’s performance, or rely on likes and shares for revenue. According to Gallup’s 2014 State of the American Consumer study, consumers look to social media for personal connections and conversations, not sales pitches. Having your own website is still a top choice if you...
SEO audit
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The Startup’s Guide to Performing an SEO Audit

With 93 percent of online experiences beginning with a search engine, it’s no secret that ranking well on search engines is crucial to the success of your business. While search engine rankings are determined by over 200 factors, the best place to start is by running an on-page SEO audit to see where your site currently...
SEO Misconceptions
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Common SEO Misconceptions and Why They Hurt Your Business

Understanding search engine optimization can be a tricky business. Not because it’s overly complicated (though sometimes it can feel that way) or because there isn’t enough information (in truth, there’s probably too much information). It’s tricky because there’s no immediate feedback as to whether or not you’re doing something efficiently. Parts of your SEO strategy...
SEO for startups
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SEO for Startups: 9 Tips for Success

Starting a business? Then you’re busy. So busy, in fact, that you probably don’t believe you have any time for search engine optimization (SEO). However, many of your strongest competitors are implementing SEO for startups effectively. If you don’t take SEO seriously, you’re just handing them an advantage on a silver platter. Many founders view SEO...