keyword research Archives

The Great Content Battle: Search Engine Optimization vs. Creativity

Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent...

byRachel Blakely-Gray

November 22, 2021

SEO for Beginners: Metrics and Must-Have Tools for Startups

Did you know that Google received nearly 2.3 trillion searches in 2019? No matter what question people have, nowadays, their first instinct is to open their laptops or grab their phones, type it in Google,...

byJason Khoo

January 7, 2021

5 Actionable Ways to Grow Your Side Hustle Using SEO

Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8...

by Jayneberinger64

September 21, 2020

3 Step Process to Rapidly Test New Business Ideas

I don’t lack business ideas. I’m known to pepper my friends with, “What if you could just...” or “Wouldn’t it be great if...” so often that they’ve learned to just sort of nod and tune...

byDarshan Somashekar

August 12, 2020

10 Ranking Factors Startups Need to Consider in 2020

Startups that manage to uncover the motivation behind searches that land users on their website have an advantage over their competitors. Having access to this data provides an opportunity to deliver a superior user experience...

byJohannes Rastas

February 15, 2020

4 Conversion Rate Optimization Strategies to Increase Your Startup’s Sales

It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on how to build a professional-looking online store, you’re still not getting the results you want. Sure, there...

byJimmy Rodela

February 16, 2019

How to Drive Users to Your Startup’s Website with an SEO Strategy

After launching a startup, you’re likely still in the beginning phases of identifying your online audience and what they want from your website. That’s where Search Engine Optimization, or SEO, comes in. An SEO strategy...

byBruce Hakutizwi

July 12, 2018

An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing

Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider...

byRyan Jackson

April 23, 2018

3 Blogging Tips for Successful Content Marketing

You understand the value of blogging. The countless studies citing the success that business blogging brings are hard to miss. If you’re a StartupNation subscriber, you’re likely not new to digital marketing, and the slew...

byTony Mastri

April 21, 2018

11 Essentials for Generating Web Traffic with Search Engine Optimization

If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to...

byRyan Jackson

January 18, 2018

The Startup’s Guide to Performing an SEO Audit

With 93 percent of online experiences beginning with a search engine, it’s no secret that ranking well on search engines is crucial to the success of your business. While search engine rankings are determined by over...

byPat Ahern

October 16, 2016

5 Steps for Better Keyword Research

Effective keyword selection is at the heart of web content management, but many business owners struggle with this process. Using the right keywords makes it more likely that people will find your content and potential...

bySimon Slade

August 24, 2016