Browsing Tag
keyword research
12 posts
The Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent...
SEO for Beginners: Metrics and Must-Have Tools for Startups
Did you know that Google received nearly 2.3 trillion searches in 2019? No matter what question people have, nowadays, their first instinct is to open their laptops or grab their phones, type it in Google,...
5 Actionable Ways to Grow Your Side Hustle Using SEO
Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8...
3 Step Process to Rapidly Test New Business Ideas
I don’t lack business ideas. I’m known to pepper my friends with, “What if you could just...” or “Wouldn’t it be great if...” so often that they’ve learned to just sort of nod and tune...
10 Ranking Factors Startups Need to Consider in 2020
Startups that manage to uncover the motivation behind searches that land users on their website have an advantage over their competitors. Having access to this data provides an opportunity to deliver a superior user experience...
4 Conversion Rate Optimization Strategies to Increase Your Startup’s Sales
It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on how to build a professional-looking online store, you’re still not getting the results you want. Sure, there...
How to Drive Users to Your Startup’s Website with an SEO Strategy
After launching a startup, you’re likely still in the beginning phases of identifying your online audience and what they want from your website. That’s where Search Engine Optimization, or SEO, comes in. An SEO strategy...
An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing
Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider...
3 Blogging Tips for Successful Content Marketing
You understand the value of blogging. The countless studies citing the success that business blogging brings are hard to miss. If you’re a StartupNation subscriber, you’re likely not new to digital marketing, and the slew...
11 Essentials for Generating Web Traffic with Search Engine Optimization
If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to...
The Startup’s Guide to Performing an SEO Audit
With 93 percent of online experiences beginning with a search engine, it’s no secret that ranking well on search engines is crucial to the success of your business. While search engine rankings are determined by over...
5 Steps for Better Keyword Research
Effective keyword selection is at the heart of web content management, but many business owners struggle with this process. Using the right keywords makes it more likely that people will find your content and potential...