Browsing Tag
keyword research
12 posts
The Great Content Battle: Search Engine Optimization vs. Creativity
Entrepreneurs wear multiple hats, which means failing to take on critical responsibilities could land you in hot water. Are you in charge of marketing your startup? If so, are you part of the 55 percent of marketers whose top marketing priority is content creation? Your startup's blog won't do anything but take up your valuable...
SEO for Beginners: Metrics and Must-Have Tools for Startups
Did you know that Google received nearly 2.3 trillion searches in 2019? No matter what question people have, nowadays, their first instinct is to open their laptops or grab their phones, type it in Google, and check the first, second, or perhaps third result that shows up. This means one thing: it’s imperative that you...
5 Actionable Ways to Grow Your Side Hustle Using SEO
Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8 billion searches on Google every day, leading to 93 percent of online experiences. In short, SEO helps potential customers find...
3 Step Process to Rapidly Test New Business Ideas
I don’t lack business ideas. I’m known to pepper my friends with, “What if you could just...” or “Wouldn’t it be great if...” so often that they’ve learned to just sort of nod and tune me out when I get started. It’s become a vicious cycle. First, I’ll fall in love with my latest product...
10 Ranking Factors Startups Need to Consider in 2020
Startups that manage to uncover the motivation behind searches that land users on their website have an advantage over their competitors. Having access to this data provides an opportunity to deliver a superior user experience that generates long-term revenue. In this article, we will take a look at the most recent trends in Google’s ranking...
4 Conversion Rate Optimization Strategies to Increase Your Startup’s Sales
It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on how to build a professional-looking online store, you’re still not getting the results you want. Sure, there may be a plethora of e-commerce tools out there to build an e-commerce website, but what you can’t acquire overnight...
How to Drive Users to Your Startup’s Website with an SEO Strategy
After launching a startup, you’re likely still in the beginning phases of identifying your online audience and what they want from your website. That’s where Search Engine Optimization, or SEO, comes in. An SEO strategy helps identify your audience, discover their needs and determine what combination of marketing tactics will deliver ideal traffic. Before getting...
An Entrepreneur’s Basic Steps to Pay-Per-Click Marketing
Pay-per-click (PPC) marketing involves multiple moving parts. If you are not aware of all of the components and how they function, it can be tough to manage a successful campaign. When learning about pay-per-click, consider the following. Understand how to navigate your platform Platforms like Google AdWords, Bing Ads and WordStream Google AdWords and Bing...
3 Blogging Tips for Successful Content Marketing
You understand the value of blogging. The countless studies citing the success that business blogging brings are hard to miss. If you’re a StartupNation subscriber, you’re likely not new to digital marketing, and the slew of benefits that blogging can provide your startup. In case you’ve forgotten, HubSpot marketing stats share that compounding blog posts (posts...
11 Essentials for Generating Web Traffic with Search Engine Optimization
If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to get you ranking higher for industry leading keywords. It’s important to note that you may have to invest time in...
The Startup’s Guide to Performing an SEO Audit
With 93 percent of online experiences beginning with a search engine, it’s no secret that ranking well on search engines is crucial to the success of your business. While search engine rankings are determined by over 200 factors, the best place to start is by running an on-page SEO audit to see where your site currently...
5 Steps for Better Keyword Research
Effective keyword selection is at the heart of web content management, but many business owners struggle with this process. Using the right keywords makes it more likely that people will find your content and potential customers will discover your business. Just a few tips and tools can make your keyword research process more effective and...