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- 7 Steps to Grow Your Business Through SEO - February 9, 2018
If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to get you ranking higher for industry leading keywords. It’s important to note that you may have to invest time in downloading or purchasing some tools to track the success of your site, none of which are too extreme for boostrapped startups.
What does search engine optimization do for your website?
You can have a beautiful, easy to navigate site, but still wonder, “how do I get my website noticed?”
SEO is the concept of ranking for keywords to generate traffic to your website. SEO works with search engines to determine what your web pages are about and how its content can help answer the questions of the searcher. If you’re not currently practicing SEO, you’re already behind the competition.
- Bi-weekly keyword research
When it comes to search engine optimization, targeting the right keywords is essential. Monthly search volumes increase and decrease, and it’s vital to stay on top of emerging trends. Great search engine optimization tools notify you when a keyword is used in a news story or something that’s generating traffic. Think about the services your business offers and pop specific words into the keyword tool.
There are many keyword tools that generate average search volume on monthly basis. The research your SEO Specialist is conducting should be industry and results driven. Look for keywords with a low keyword difficulty to pick the low hanging fruit. It’s important to attack long-tail, low-hanging fruit for your SEO campaigns. It would could the difference of targeting “drug rehab versus “inpatient drug rehab centers.”
- Be an answering service
People rely on Google to answer questions. As marketers, our job is to build traffic to our website and ultimately generate leads. Think about questions your consumers have and write content to reduce that uncertainty. Tie this into the keyword research you’re conducting and create content that solves problems.
Providing content that answers questions the average searcher may have gives you the ability to take a large portion of the search engine results page to and bring quality traffic to your site.
- Create relevant content
There are many forms of content creating and they rely solely on your brand’s image to determine how your brand should communicate with the people. Optimize content and make it specific to your audience. Many content creators rewrite other people’s content, but search engines like uniqueness. Publish unique blogs, podcasts, YouTube videos, FAQs, eBooks infographics and update content regularly. Most importantly, write content for the user, not for search engines.
- Structure your blog like a chapter book
A common mistake SEO specialists make is related to blog structure. Content creators publish a blog and often include many internal links. However, Google likes structure. Publish a blog around the same time on a weekly basis, like every Monday and Wednesday at 10:05 a.m. Link only to blogs or pieces of content that are relevant to the post.
- Internal linking
As discussed, the structure of a blog is important for search engines to crawl your pages. If your site is easy to navigate with more relevant reading options, users will be more prone to stay on your site and there will be decreased likelihood of a bounce. Use relevant keywords, or a keyword you’re targeting in both blog posts. As there are many benefits to internal linking, you want spiders to crawl internal links to show your content is credible and customized for the searcher.
- Set KPIs to increase domain authority
Google tactics to increase domain authority generate a giant list to do list. If you’re not sure what domain authority is (and Moz invented this), the higher your domain authority is, the more likely you are to rank higher for search rankings and traffic. A few key performance indicators, or KPIs, to increase your domain authority are below:
- On page search engine optimization
- Link structure
- Reduce spam
- Link build
- Create relevant content
- Increase page authority
Link juice is important. Create links to different pages. A common prediction in 2018 is that search engines will put more emphasis on pages with more content versus home pages. You can rest assured that the more pages you have showing on search engine results pages, (SERPs) the higher you domain authority will be.
- Organize a content calendar
As you should be aware by now, structure is important to Google. Good content creators have a spreadsheet or utilize a content management system. Organizing a content calendar will ensure success of your ability to publish original content.
A content calendar will publish and schedule content for you, ensure you don’t duplicate content, give you the ability to refresh old content, and allow easy content audits.
A content calendar should have:
- A title of the blog
- Keywords your targeting
- A date and time it will be published
- A name of the content creator
- Promote your content
You’ve created original content targeting your audience and addressing questions the searcher might have. Your SEO is on point, now what’s next? Share your content on social media, and A/B test times that work the best. If you have an email list, that’s a great place to start.
Let’s say you don’t, you can submit your content to a content community, use as a remarketing platform on social media, distribute to all social media channels, or mention an influencer on the product.
- Social media for your content
Hashtag keywords in your shared content. Create links on your social media page directing to your site. Reach out to marketers on social media and use apps link, followerwonk, to find them. Social authority is important to bringing relevant, organic traffic to your website and social referrals can help you with that.
- Paid social referrals
Facebook and Twitter are fantastic and rather cheap tools. Call your web developer and install the Facebook pixel on your website for remarketing. Now, every time someone comes to your website they’re going to see a piece of content you’ve created. Pretty cool, huh?
Have you ever visited Amazon? You’ll notice if you view a particular product, it will follow you through Facebook.
When you’re conducting search engine optimization for your startup, be sure to be an omni-channel marketer. Explore different channels of SEO, and A/B test constantly. Try to conduct a new test every single week to improve conversions. Even paid advertising channels can boost your rankings. Now, it’s time to capitalize. Go out there and boost your search results!