Browsing Tag

keyword optimization

8 posts
marketing tool
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4 Tips to Make Your Blog Your Startup’s Top Marketing Tool

One of the top reasons that startups fail is poor marketing. If you’re looking for effective marketing ideas to pursue, consider joining the 55 percent of marketers whose top marketing priority is content creation. Your content can become your startup’s biggest ally, as companies that blog receive 55 percent more traffic than the ones that don't....
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How to Build an Entire Business Off of One Keyword

Keywords can be more powerful than you might think. Join Andy Mackensen, co-founder and CMO of SnackNation, as he tells all about his inspirational business story in this exclusive interview of Leveling Up, an entrepreneur talk show. He reveals how keyword optimization built an even stronger foundation for his business.  In this episode, Mackensen shares...
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5 Arguments for Investing in an Updated Website

You paid to have a website designed when you first launched your business, and it served its purpose... for a while. If it’s been a decade or more since you last revamped your website, you should seriously consider an update. "But why?" you ask, "We’re getting leads. Why fix what isn’t broken?" The question is: How many...
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How to Drive Users to Your Startup’s Website with an SEO Strategy

After launching a startup, you’re likely still in the beginning phases of identifying your online audience and what they want from your website. That’s where Search Engine Optimization, or SEO, comes in. An SEO strategy helps identify your audience, discover their needs and determine what combination of marketing tactics will deliver ideal traffic. Before getting...
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5 Tips for Getting Your Startup’s New Website Noticed

For centuries, philosophers have wondered whether or not a tree that falls in a forest makes a sound if no one is around to hear it. Entrepreneurs ponder a similar question when it comes to creating their own website. If a startup has a website, but it doesn’t get noticed, does it even exist? Yes,...
search engine optimization
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11 Essentials for Generating Web Traffic with Search Engine Optimization

If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to get you ranking higher for industry leading keywords. It’s important to note that you may have to invest time in...
SEO basics
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SEO Basics: Getting Your Small Business Started

As a small business owner, there are many aspects you need to oversee in order for your business to succeed. However, one aspect you might be overlooking is search engine optimization (SEO). With SEO, you can better grow your organic presence in market. Organic presence means non-paid placement in search engine results. For example, if...