Browsing Tag
lead generation
32 posts
5 Ways to Revitalize Your Sales Efforts During Tough Times
Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to sales, whether from fearing the future or feeling like their offerings are no longer relevant or important....
How Startups Can Leverage SEO on a Budget During an Economic Downturn
One of the fondest memories of my career path began with watching ABC's “The Bachelor” with my wife. I remember when contestant Andy Baldwin was named the next Bachelor. When I looked him up, I...
4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth
Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into the “secret formula” for lasting growth may seem like a challenge, today’s founders actually have more resources...
3 Simple Ways to Bring More Loyal Clients to Your Business
Bringing more loyal clients to your business isn’t easy. But it is critical. Finding the diamond in the rough clients can take years of hard work. Relying on referrals and expecting a client to fall...
How This Entrepreneur Increased Her Revenue by $30,000 in Just One Year
The entrepreneurial journey can often be marked by uncertainty and filled with loss. Gaining traction, developing a clientele, establishing revenue and forging strategic partnerships can be a bit overwhelming. However, there are certain insights, moments...
4 Simple (Yet Brilliant) Ways to Nurture Your Lead Generation Efforts
Lead generation is one of the most important parts of starting up a successful business. You constantly need new prospects to fuel your sales and build your customer base. While there are many ways to...
4 Conversion Rate Optimization Strategies to Increase Your Startup’s Sales
It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on how to build a professional-looking online store, you’re still not getting the results you want. Sure, there...
10 Proven Ways to Drive Traffic to Your Startup’s Website
So you've launched a blog. Now it's time to learn how to drive traffic to your website, and build relationships with those new readers. If you want proven strategies for how to drive traffic to...
How Entrepreneurs Can Use Events as a Lead Generator
Research shows that 75 percent of B2B marketers believe that in-person events are the most effective lead generation strategy, above even blogging and social media. That doesn't come as much of a surprise. Real-life experiences are simply...
Mixed Signals: 3 Reasons Why Your Business is Losing Leads
Leads are the fuel that all startups need. Without them, your sales team will be without a job in no time, and profits will slow down to a trickle. With advances in technology, getting new...
How Startups Can Leverage Twitter to Find and Close More Leads
Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to...
How to Craft a Winning Social Media Strategy on a Startup Budget
With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you...
How to Follow Up With Sales Leads the Right Way
It's a task so many professionals dread, yet it's a critical aspect of running a sustainable business. You may think of following up with leads as a one-time event: you capture a sales lead, wait...
Why Content Marketing Doesn’t End with a Pageview
One of the most common mistakes that I see when it comes to content marketing is lack of strategy. Most companies know that they need a plan for their content marketing, from content ideas to...
3 Blogging Tips for Successful Content Marketing
You understand the value of blogging. The countless studies citing the success that business blogging brings are hard to miss. If you’re a StartupNation subscriber, you’re likely not new to digital marketing, and the slew...
4 Benefits Chatbot Technology Can Provide Your Startup
Chatbot: Hello! How may I assist you today? Customer: Is this app available on iPhone 7? Chatbot: Yes, the app is available on all iOs and Android platforms. It is quite possible that you have...
11 Essentials for Generating Web Traffic with Search Engine Optimization
If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to...
Top 10 Digital Marketing Trends Startups Need to Prepare for in 2018
As we near the end of 2017, it’s time to review and evaluate how effective your startup’s marketing strategy was over the last 12 months. It’s also the time of the year when you need...
Automating Customer Relationship Management for Your Startup’s Website
You've set up your website, started your marketing campaigns and hired a great customer service team for your startup business. Yet, you still feel behind and like all the pieces aren't connecting. Don't worry —...
Expand Your Brand: Are You Ready to Franchise Your Business?
Franchising has been long proven to be an amazing way to grow a business. Look no further than down your street and you might see the latest version of franchising’s powerful effect on brands that...