Browsing Tag
lead generation
32 posts
5 Ways to Revitalize Your Sales Efforts During Tough Times
Right now, entrepreneurs and small business owners are likely getting in their own way when it comes to sales, whether from fearing the future or feeling like their offerings are no longer relevant or important. If you’ve lost a few clients or opportunities due to COVID-19, you might lack confidence and assume that now isn’t...
How Startups Can Leverage SEO on a Budget During an Economic Downturn
One of the fondest memories of my career path began with watching ABC's “The Bachelor” with my wife. I remember when contestant Andy Baldwin was named the next Bachelor. When I looked him up, I surprisingly found little information about him. That night, I spent two or three hours cataloging anything I could find about...
4 Ways to Optimize Your Startup for Reliable, Data-Driven Growth
Optimizing the growth of your startup is crucial for both immediate profitability and long-term success. While tapping into the “secret formula” for lasting growth may seem like a challenge, today’s founders actually have more resources available than ever before to help drive growth. You can achieve reliable growth by tapping into the data that is...
3 Simple Ways to Bring More Loyal Clients to Your Business
Bringing more loyal clients to your business isn’t easy. But it is critical. Finding the diamond in the rough clients can take years of hard work. Relying on referrals and expecting a client to fall into your lap is risky. If it happens, that’s great, but if it doesn’t work out, you’ve wasted time that...
How This Entrepreneur Increased Her Revenue by $30,000 in Just One Year
The entrepreneurial journey can often be marked by uncertainty and filled with loss. Gaining traction, developing a clientele, establishing revenue and forging strategic partnerships can be a bit overwhelming. However, there are certain insights, moments and snippets of advice that can lead to perspective shifts. Whether you’re a woman of color or a recent college...
4 Simple (Yet Brilliant) Ways to Nurture Your Lead Generation Efforts
Lead generation is one of the most important parts of starting up a successful business. You constantly need new prospects to fuel your sales and build your customer base. While there are many ways to generate leads for your new business, the unique, out-of-the-box concepts are the ones that stick. Partner up Find a business...
4 Conversion Rate Optimization Strategies to Increase Your Startup’s Sales
It’s been weeks, if not months since you launched your e-commerce website. And, despite burning through guides on how to build a professional-looking online store, you’re still not getting the results you want. Sure, there may be a plethora of e-commerce tools out there to build an e-commerce website, but what you can’t acquire overnight...
10 Proven Ways to Drive Traffic to Your Startup’s Website
So you've launched a blog. Now it's time to learn how to drive traffic to your website, and build relationships with those new readers. If you want proven strategies for how to drive traffic to your startup's website or company blog, then you’ve come to the right place. Over the past four years, I've gone...
How Entrepreneurs Can Use Events as a Lead Generator
Research shows that 75 percent of B2B marketers believe that in-person events are the most effective lead generation strategy, above even blogging and social media. That doesn't come as much of a surprise. Real-life experiences are simply more engaging and memorable than anything else. So, if event marketing isn’t already in your marketing toolbox to drive business...
Mixed Signals: 3 Reasons Why Your Business is Losing Leads
Leads are the fuel that all startups need. Without them, your sales team will be without a job in no time, and profits will slow down to a trickle. With advances in technology, getting new clients has evolved beyond the traditional networking and cold calling. Now, entrepreneurs can generate quality leads to their new businesses...
How Startups Can Leverage Twitter to Find and Close More Leads
Over the past decade, we’ve seen the unstoppable rise of social media. It’s a multi-billion dollar industry with platforms that grab and retain user attention. It is, in short, the ideal battleground for brands to advertise and gain new business. Below, we will look at how any startup can drive revenue by finding more leads...
How to Craft a Winning Social Media Strategy on a Startup Budget
With 2.8 billion collective social media users today, integrating social media into an overall digital marketing strategy is not just smart, it can be a cost-effective way to optimize your brand's online presence. So how do you get started? Keep it simple and follow these six steps. Use Facebook ads to accomplish these goals There are four...
How to Follow Up With Sales Leads the Right Way
It's a task so many professionals dread, yet it's a critical aspect of running a sustainable business. You may think of following up with leads as a one-time event: you capture a sales lead, wait a day or two, and then give them a call. The end. In reality, following up with leads is a...
Why Content Marketing Doesn’t End with a Pageview
One of the most common mistakes that I see when it comes to content marketing is lack of strategy. Most companies know that they need a plan for their content marketing, from content ideas to an editorial calendar to their voice/tone. But this is not the same thing as having a strategy. A content marketing...
3 Blogging Tips for Successful Content Marketing
You understand the value of blogging. The countless studies citing the success that business blogging brings are hard to miss. If you’re a StartupNation subscriber, you’re likely not new to digital marketing, and the slew of benefits that blogging can provide your startup. In case you’ve forgotten, HubSpot marketing stats share that compounding blog posts (posts...
4 Benefits Chatbot Technology Can Provide Your Startup
Chatbot: Hello! How may I assist you today? Customer: Is this app available on iPhone 7? Chatbot: Yes, the app is available on all iOs and Android platforms. It is quite possible that you have engaged in an interaction similar to the above example in the past few months. If so, you have already experienced...
11 Essentials for Generating Web Traffic with Search Engine Optimization
If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to get you ranking higher for industry leading keywords. It’s important to note that you may have to invest time in...
Top 10 Digital Marketing Trends Startups Need to Prepare for in 2018
As we near the end of 2017, it’s time to review and evaluate how effective your startup’s marketing strategy was over the last 12 months. It’s also the time of the year when you need to start developing the approach you'll implement once 2018 arrives. Plenty of changes have occurred in the realm of marketing...
Automating Customer Relationship Management for Your Startup’s Website
You've set up your website, started your marketing campaigns and hired a great customer service team for your startup business. Yet, you still feel behind and like all the pieces aren't connecting. Don't worry — that's common for startups, and there is a solution. By connecting a customer relationship management (CRM) software program with your...
Expand Your Brand: Are You Ready to Franchise Your Business?
Franchising has been long proven to be an amazing way to grow a business. Look no further than down your street and you might see the latest version of franchising’s powerful effect on brands that fit the mold for scalable growth through independent franchise investment. Often, an entrepreneur examining these fast-paced growth franchise brands can...