Kevin Payne

3 posts
Kevin Payne is an inbound marketing consultant that has helped multiple tech startups increase their customer acquisitions through the use of inbound marketing, growth hacking, and social selling. When he's not advising startups, he often writes essays about the many lessons he has learned from the trenches.
online store
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10 Tips to Optimize Your Online Store for More Leads and Sales

We can expect online shopping to continue growing this year and beyond, especially as consumers are increasingly looking for more convenience and better options during the COVID-19 crisis. Even Statista predicts that the e-commerce industry is set to become a $4.2 trillion industry by the end of 2020. It's not enough to simply have an...
digital marketing
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Top 10 Digital Marketing Trends Startups Need to Prepare for in 2018

As we near the end of 2017, it’s time to review and evaluate how effective your startup’s marketing strategy was over the last 12 months. It’s also the time of the year when you need to start developing the approach you'll implement once 2018 arrives. Plenty of changes have occurred in the realm of marketing...
Personal branding
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4 Personal Branding Strategies for Startup Founders

Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures and had one acquired. After selling the first startup, he was able to quickly gain funding with no business plan...