Browsing Tag

content

41 posts
content
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5 Ways to Turn Your Content Into a 7-Figure Business

After my husband passed away, freelance writing became a side hustle that supplemented my income as a therapist. I wrote for a variety of websites and my content ranged from short articles about marketing to long series about mental health. The extra income I earned from writing gave me peace of mind and a few...
instagram
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The 4 Key Pillars of Instagram Success

Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your business. If you are new to the startup space, then you may not have realized just how vital Instagram has...
brand
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The 5 Cs Needed to Create a More Compelling Brand

The secret to building a million-dollar brand? Emotion. I’ve wandered into hundreds, perhaps thousands, of shops in my lifetime. Most of them fade into a blur, and only a few have left a permanent, indelible imprint in my mind. One of those shops? The Dior store at Avenue Montaigne in Paris. The moment that my...
content
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How to Make the Most Out of Your Existing Content

When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to cover them all. But, flash forward a few years, and you start to run out of steam on the content...
brand
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Why This Content Strategy is the Most Important Part of Building a Brand

Brands are living things; they represent human value systems and should mirror human experiences. Early in the process of building my own company, I assumed that once we decided on a slogan, word mark, value system and customer profile, our brand would remain unchanged. This was perhaps one of the biggest mistakes I ever made,...
web content
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Take a Closer Look: Is Your Startup’s Web Content Designed For Success?

When we talk about design, it’s typically through a visual lens: we design the aesthetic experience of a website or a company’s logo. In the age of big data, however, it’s also possible to use analytic feedback to design your web content. By drawing on knowledge of prior content and customer response to your site,...
content
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How to Take Your Content Creation From Mediocre to Viral

Most modern businesses engage in digital marketing of some kind, and much of that falls under the umbrella of content marketing. Whether it's blog posts, photos, social media updates, videos, webinars, or anything else, you probably use content marketing to maintain a relationship with your audience. So for most of us, publishing a piece of...
email marketing
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The Best Types of Content to Include in Your Email Marketing Campaign

There are many ways for startups to spend their limited marketing budgets. You want to reach your target audience, convert prospects into customers and keep your clients returning for more. If you want to make the most out of your marketing budget, you need to choose strategies that are proven to be effective, and email...
content marketing
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The Future of Content Marketing: 3 Technology Trends to Watch in 2018

As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and brands reach their audience. The prospect of a shifting landscape can be scary, but with the right understanding of coming...
search engine optimization
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11 Essentials for Generating Web Traffic with Search Engine Optimization

If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to get you ranking higher for industry leading keywords. It’s important to note that you may have to invest time in...
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The Pros and Cons of Strategizing Content Distribution with Programmatic Ads

It may be increasingly challenging to know where to distribute your content in order to get the most attention from your target audience. One recent approach has been to use digital marketing tools to strategize content distribution with programmatic ads. While this offers some advantages, there are also some words of caution to consider should you...
web series
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Everything Entrepreneurs Need to Create a Successful Web Series

The number of entrepreneurs using video for social media, sales and branded content is growing, and for a good reason. According to Cisco, global internet traffic from videos will make up 80 percent of all internet traffic by 2019. Furthermore, one in four customers loses interest if the company doesn’t have a video. Knowing this,...
content management
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How Content Management Helps Your Startup Close Deals and Increase Sales

Startup life isn’t for everyone, but if you like working in a fast-paced environment, getting outside your comfort zone and quoting Elon Musk, then you know you wouldn’t have it any other way. Starting your own business can be as exciting as it is stressful, and you can count on wearing several hats at once...
content marketing
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The Content Marketing Strategy You Need to Reach New Customers

You’ve had the summer to work on your business, and now you’re ready to dive into your content marketing. You may be blogging on your own website regularly, but have you considered contributing content on other blogs? This is called guest blogging, and it can be a highly-effective tool for reaching new customers. How guest blogging...
sales enablement
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Sales Enablement: The Importance of Personalizing Sales Content

Sales people do more than simply sell to their buyers; they create rich customer relationships that rely on trust, understanding and communication. A huge part of the relationship that a sales person establishes with a frequent contact is based upon knowledge of who their particular customer is, what their business needs are, why those needs...
marketing strategy
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5 Ways to Integrate Content Into Your Existing Marketing Strategy

If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing, but they don’t necessarily see how the pieces fit together. The truth is that this kind of an integrated approach...
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How to Create Long Term Value with Content Marketing

Creating great content is expensive. As many entrepreneurs quickly find out, it’s usually not as simple as just hiring someone to write content and then posting it to a blog. There’s no magic in words on a page. Even if you invest heavily in creating great content, it can sometimes seem like a never-ending rat...
Twitter Leapfrog Method
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Revolutionizing Content Promotion with the Twitter Leapfrog Method

Blogging isn’t as easy as it used to be. Five years ago, you could write a 500-word article about a topic that you were an expert in and expect hundreds, if not thousands, of people to find that article. Marketers saw how impactful blogging was, and began pushing out new, 500-word articles as frequently as...