How to Create an Effective Blog Format
Adding a blog to your website is a great way to connect with your audience and position yourself as an expert in your industry. It’s also an excellent way to promote your services and products...
Browsing Tag
content
43 posts
As You Scale Your Business, What Role Will Content Play?
There’s a startup renaissance going on right now, and it doesn’t seem to be slowing down any time soon. 2021 was a record year for U.S. venture capital, with investment nearly doubling year over year...
5 Ways to Turn Your Content Into a 7-Figure Business
After my husband passed away, freelance writing became a side hustle that supplemented my income as a therapist. I wrote for a variety of websites and my content ranged from short articles about marketing to...
The 4 Key Pillars of Instagram Success
Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your...
The 5 Cs Needed to Create a More Compelling Brand
The secret to building a million-dollar brand? Emotion. I’ve wandered into hundreds, perhaps thousands, of shops in my lifetime. Most of them fade into a blur, and only a few have left a permanent, indelible...
How to Make the Most Out of Your Existing Content
When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to...
Why This Content Strategy is the Most Important Part of Building a Brand
Brands are living things; they represent human value systems and should mirror human experiences. Early in the process of building my own company, I assumed that once we decided on a slogan, word mark, value...
Take a Closer Look: Is Your Startup’s Web Content Designed For Success?
When we talk about design, it’s typically through a visual lens: we design the aesthetic experience of a website or a company’s logo. In the age of big data, however, it’s also possible to use...
How to Take Your Content Creation From Mediocre to Viral
Most modern businesses engage in digital marketing of some kind, and much of that falls under the umbrella of content marketing. Whether it's blog posts, photos, social media updates, videos, webinars, or anything else, you...
The Best Types of Content to Include in Your Email Marketing Campaign
There are many ways for startups to spend their limited marketing budgets. You want to reach your target audience, convert prospects into customers and keep your clients returning for more. If you want to make...
The Future of Content Marketing: 3 Technology Trends to Watch in 2018
As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and...
11 Essentials for Generating Web Traffic with Search Engine Optimization
If you’re not familiar with the ins and outs of SEO, site optimization can be overwhelming. In this article, we’ll take a look at emerging trends in correspondence with basic search engine optimization tactics to...
The Pros and Cons of Strategizing Content Distribution with Programmatic Ads
It may be increasingly challenging to know where to distribute your content in order to get the most attention from your target audience. One recent approach has been to use digital marketing tools to strategize content...
Everything Entrepreneurs Need to Create a Successful Web Series
The number of entrepreneurs using video for social media, sales and branded content is growing, and for a good reason. According to Cisco, global internet traffic from videos will make up 80 percent of all...
How Content Management Helps Your Startup Close Deals and Increase Sales
Startup life isn’t for everyone, but if you like working in a fast-paced environment, getting outside your comfort zone and quoting Elon Musk, then you know you wouldn’t have it any other way. Starting your...
Accomplished Entrepreneurs Share Rules Of Thumb For Getting Your Content To Stand Out
We hear it all the time. "There's no such thing as a new idea." Someone else is already making money on the concept you’re preparing to present. This begs the question: How do you stand...
The Content Marketing Strategy You Need to Reach New Customers
You’ve had the summer to work on your business, and now you’re ready to dive into your content marketing. You may be blogging on your own website regularly, but have you considered contributing content on...
How to Drive Traffic and Increase Page Rank (Besides Keyword Optimization)
What purpose does a website serve if you don’t have any traffic? There are many tactics you can implement to help your website show up in top search engine result pages by driving traffic and...
Sales Enablement: The Importance of Personalizing Sales Content
Sales people do more than simply sell to their buyers; they create rich customer relationships that rely on trust, understanding and communication. A huge part of the relationship that a sales person establishes with a...
5 Ways to Integrate Content Into Your Existing Marketing Strategy
If you’ve gotten a start on your marketing strategy but haven’t quite figured out how content fits in, this article is for you. Many companies know they should or could get started with content marketing,...