Rachel Davidson

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Rachel Davidson is a content specialist at Highspot, the sales enablement industry’s leading platform for content management, customer engagement and analytics.
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Sales Enablement: The Importance of Personalizing Sales Content

Sales people do more than simply sell to their buyers; they create rich customer relationships that rely on trust, understanding and communication. A huge part of the relationship that a sales person establishes with a frequent contact is based upon knowledge of who their particular customer is, what their business needs are, why those needs...