What Does Google Instant Mean for Your SEO Strategy?
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type.
But what does this mean for your search engine optimization (SEO) efforts?
Well, first of all, if you are overwhelmed with all of the information you hear about search engine optimization and have stopped moving forward with any kind of SEO at all. Don’t!
After all, competitors who are using SEO are stealing your customers right now, and you may not even know it! And if you want to have more holiday sales this year, now is the time to get your site optimized for all of the buyers looking to check off their future, holiday gift-lists.
Sure, Google Instant provides new search results, but this is no reason to stop your SEO efforts. After all, searchers are still looking for answers to their questions as quickly and easily as possible.
With this in mind, try to keep it simple. Focus your SEO efforts on this one question:
How can I provide a solution to site visitors problems fast?
Write site copy, descriptions, title tags, social media entries, pay-per-click campaigns, landing pages, and all of your content to provide value to your customers.
Let site visitors know they are in the right place immediately, and offer some kind of registration process with a free giveaway so you can capture their information. (Otherwise, what’s the point of getting people to your site? See http://www.rembrandtwrites.com/blog/2010/09/15/e-mail-autoresponders/.)
SEO does not need to cost a lot of money, but it does take time. After all, you need to research the appropriate keywords, use the right amount of words in your content and coding, and test, monitor and update your SEO campaigns to have the best results.
If you don’t know what you’re doing, you can waste a lot of money and cause yourself a lot of stress. Instead, spend the money on an SEO specialist who knows what he or she is doing. The fees will usually pay for themselves. Best of all, you’ll be able to track the entire process, stay ahead of the competition and increase sales.
Don’t let Google Instant and all the other “bells and whistles” in the SEO world stop you from moving forward with search engine optimization. Stick to the basic point of providing your customers with value, and you’ll reap the rewards.
Do you need help with your SEO copywriting efforts? Are you taking advantage of search engine optimization, or are your competitors stealing your potential customers?
Please let me know here or at www.rembrandtwrites.com, where you’ll find lots of valuable information.