Browsing Tag

public relations

214 posts
media coverage
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6 Ways to Create News that Attracts Media Coverage

A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take the spotlight in news, they aren’t always going to be available to share from your company. So when your company’s...
organic promotion
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How to Excel at Organic Promotion

Whether you are just starting a business or you've been an entrepreneur for a long time, and your business could use a boost, the murky waters of business promotion and marketing can be daunting. Ideas like sponsored content, advertorials or e-commerce get bandied around and can overwhelm and confuse.  There's no need to be dismayed,...
publicity
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3 Unexpected Sources of Publicity for Your Startup

As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line, nor is it cost efficient for new businesses. There’s a good chance that the following unexpected sources of publicity will...
philanthropy
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How Philanthropy Can Create an Impact for Your Business Beyond Profits

Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses to define their approach to giving back. Don’t be fooled by the jargon. All of these terms lead to the same result: using a business to leave the world a better place.  Regardless of what you want...
PR plan
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6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often misunderstood, and business owners don’t truly understand its value. One of the most common reasons that business owners fail to...
public relations
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Public Relations Strategies for Small Businesses During COVID-19

In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner myself, I understand these fears and frustrations, but we can’t allow them to consume us. Below are a few suggestions...
public relations
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DIY Public Relations: How to Be Your Own Biggest Advocate

Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all of those news stories began as an email in a reporter’s inbox. Public relations, unlike marketing or advertising, is a...
digital PR
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Why Digital PR is an Essential Investment for Startups

Whether performed in-house or by an agency, PR is an essential investment for any startup or new business looking to reach its target customers, fast. As an entrepreneur, you may have a strong reputation, with personal experience and a career to back you up. But beyond this, a newly launched business is unlikely to have...
public relations
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How to Get Your Startup Media Attention With Public Relations

A number of entrepreneurs have come to solely rely on social media as a means of gaining media attention. And why not? It’s (mostly) free, and many entrepreneurs have the experience to grow a following on various platforms. However, it’s important to not neglect other forms of public relations. With the right strategy in play,...
HARO
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Using HARO for Free Public Relations: A Startup Guide

My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge jumps in sales immediately at launch, and there were mentioned on the likes of Hubspot, Buzzfeed and Mashable, purely from...
media attention
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4 Ways to Get Your Startup Media Attention for Free

As entrepreneurs and startup founders, it’s important that you know how to get media attention. After all, the more eyeballs you have on you, the more chances of getting paid. Additionally, getting media attention helps you build your credibility. I’m going to let you in on a little secret about getting media attention, which is...
public relations
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5 Public Relations Tools That Every Entrepreneur Needs

Public relations isn’t what it once was; now that nearly anyone can uncover and share information online, it’s much harder to control the narrative around your brand. And that’s on top of all the other developments you have to keep up with in the digital age, such as SEO best practices, trust-building in a world...
rand fishkin
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Moz Founder and Former CEO Rand Fishkin Shares Startup Cheat Code

Living the lives of your customers and their influencers is a startup cheat code Excerpted from "Lost and Founder: A Painfully Honest Field Guide to the Startup World" by Rand Fishkin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Rand Fishkin, 2018. I thought...
influencer
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How to Use Influencer Marketing to Grow Your Brand

If you’re hoping to grow your startup's brand either through increased sales or greater brand awareness, influencer marketing can be a great resource. Unlike traditional ad campaigns, influencers can provide a measure of authenticity that will make their audience — and your target demographic — more likely to check out your brand for themselves. But...
PR
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Should Millennial Entrepreneurs Work With Outside PR Firms?

It's important to look at your expectations versus reality when it comes to working with an outside public relations firm. As far as expectations go, millennial entrepreneurs may think working with a PR pro means overnight success for their business: landing their startup a cover story in The New York Times, getting influencers talking about...
personal growth
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3 Personal Growth Habits to Integrate Into Your Life

There is a difference between successful people and those who are not. While it’s easy to think that successful people got a lucky break or were born with a better disposition, that is hardly ever the case. They are human and have the same challenges as everyone else. They wake up with the same worries...
public relations
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Public Relations Tips to Supercharge Your Startup’s Exposure

Boostrapped startups need to be creative when it comes to public relations and media coverage. There are numerous benefits when it comes to getting your startup covered or mentioned in high-authority articles and publications, including: Brand visibility and reputation: Your business gets recognized by a wider range of audience. You are projected as a major...
millennial business
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5 Books Every Millennial Business Owner Must Read for Success

Despite the hate they get in the media, millennials are actually extremely hard working and entrepreneurial. In fact, there's a good chance you either are a millennial business owner or know of one. A recent study from The Center for Generational Kinetics found some fascinating data about millennial business owners. They found that millennials don’t just...
PR
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5 PR Tactics That Might Be Destroying Your Startup

Media helps get the word out about your startup in order to build a more extensive community that can use your product or service. Particularly for smaller companies and startups competing on a large market landscape, PR can help differentiate your service from bigger, more well-known companies. Gaining the attention of reporters can be difficult,...