Browsing Tag

public relations

219 posts
You Need PR
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PR Is About Perception: The 5 Stages to Positive Branding

The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original. When a new house is constructed, the builder pulls together the brightest professionals from each construction trade. It takes twenty-two subcontractors to build the average home. Specialists are needed to build out the foundation and others to...
press release
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How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
The Public Relations Handbook
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How to Deal With Negative Publicity: Resist the Spin, Embrace Facts

Excerpted from "The Public Relations Handbook" copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved. Invariably, a company or organization will experience bad news, resulting in negative publicity. Possible reasons can include: Poor revenue or earnings Product recalls Consumer health and safety issues Strikes...
public art
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4 Ways Supporting Corporate and Public Art Benefits Startups

From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and corporate spaces. For startups wishing to build their brand and cement their place in the local community, employing the skills of artists and supporting public art projects can be an excellent means of doing so. While art...
successful PR
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7 Essentials for Successful PR in 2022

Public relations and the ways in which we communicate are constantly evolving. As you look toward a new year for your business, it’s important to keep new and essential PR tools top of mind as they have the ability to make your outreach and engagement efforts easier and faster than ever before. In this article,...
media coverage
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6 Ways to Create News that Attracts Media Coverage

A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take the spotlight in news, they aren’t always going to be available to share from your company. So when your company’s...
organic promotion
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How to Excel at Organic Promotion

Whether you are just starting a business or you've been an entrepreneur for a long time, and your business could use a boost, the murky waters of business promotion and marketing can be daunting. Ideas like sponsored content, advertorials or e-commerce get bandied around and can overwhelm and confuse.  There's no need to be dismayed,...
publicity
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3 Unexpected Sources of Publicity for Your Startup

As a new entrepreneur, you might overlook valuable sources of publicity for your business in favor of aiming for big press logos. But winning press from major online outlets doesn’t always impact your bottom line, nor is it cost efficient for new businesses. There’s a good chance that the following unexpected sources of publicity will...
philanthropy
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How Philanthropy Can Create an Impact for Your Business Beyond Profits

Philanthropy. Corporate giving. Social responsibility. These are a few of the different terms that are used by businesses to define their approach to giving back. Don’t be fooled by the jargon. All of these terms lead to the same result: using a business to leave the world a better place.  Regardless of what you want...
PR plan
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6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often misunderstood, and business owners don’t truly understand its value. One of the most common reasons that business owners fail to...
public relations
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Public Relations Strategies for Small Businesses During COVID-19

In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner myself, I understand these fears and frustrations, but we can’t allow them to consume us. Below are a few suggestions...
public relations
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DIY Public Relations: How to Be Your Own Biggest Advocate

Think about the last time you read about a new restaurant opening, a big event coming to town or a bestseller you wanted to add to your reading list. There’s a good chance that all of those news stories began as an email in a reporter’s inbox. Public relations, unlike marketing or advertising, is a...
digital PR
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Why Digital PR is an Essential Investment for Startups

Whether performed in-house or by an agency, PR is an essential investment for any startup or new business looking to reach its target customers, fast. As an entrepreneur, you may have a strong reputation, with personal experience and a career to back you up. But beyond this, a newly launched business is unlikely to have...
public relations
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How to Get Your Startup Media Attention With Public Relations

A number of entrepreneurs have come to solely rely on social media as a means of gaining media attention. And why not? It’s (mostly) free, and many entrepreneurs have the experience to grow a following on various platforms. However, it’s important to not neglect other forms of public relations. With the right strategy in play,...
HARO
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Using HARO for Free Public Relations: A Startup Guide

My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge jumps in sales immediately at launch, and there were mentioned on the likes of Hubspot, Buzzfeed and Mashable, purely from...
media attention
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4 Ways to Get Your Startup Media Attention for Free

As entrepreneurs and startup founders, it’s important that you know how to get media attention. After all, the more eyeballs you have on you, the more chances of getting paid. Additionally, getting media attention helps you build your credibility. I’m going to let you in on a little secret about getting media attention, which is...
public relations
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5 Public Relations Tools That Every Entrepreneur Needs

Public relations isn’t what it once was; now that nearly anyone can uncover and share information online, it’s much harder to control the narrative around your brand. And that’s on top of all the other developments you have to keep up with in the digital age, such as SEO best practices, trust-building in a world...
rand fishkin
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Moz Founder and Former CEO Rand Fishkin Shares Startup Cheat Code

Living the lives of your customers and their influencers is a startup cheat code Excerpted from "Lost and Founder: A Painfully Honest Field Guide to the Startup World" by Rand Fishkin, in agreement with Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Rand Fishkin, 2018. I thought...
influencer
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How to Use Influencer Marketing to Grow Your Brand

If you’re hoping to grow your startup's brand either through increased sales or greater brand awareness, influencer marketing can be a great resource. Unlike traditional ad campaigns, influencers can provide a measure of authenticity that will make their audience — and your target demographic — more likely to check out your brand for themselves. But...