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Public Relations Strategies for Small Businesses During COVID-19

Dina Rezvanipour

Dina Rezvanipour

Founder and President at 3d Public Relations & Marketing
Dina Rezvanipour, founder and president of 3d Public Relations & Marketing, is a graduate from the University of Southern California with a B.A. in Communications. Dina got her start at Fox Studios in the diversity development department, where she helped establish the writers’ program and organized talent showcases.

Dina was at Fox for six years before she landed a position at the premiere public relations firm, Distinctive Assets. As the vice president of Distinctive Assets, she handled all aspects of PR for the company and was their talent wrangler for the official backstage gift lounges for shows such as; the GRAMMY Awards, Country Music Awards, Latin GRAMMY Awards, Andre Agassi Grand Slam Charity Event, American Music Awards, and Teen Choice Awards.

Dina moved to New York City in 2011, to further her career in PR and marketing and launched 3d Public Relations in January 2012. Dina also started her own charity in 2010 called Generation Philanthropy. Generation Philanthropy is a non-profit 501c3 dedicated to raising awareness and funds for charitable programs both locally and internationally in need of support.
Dina Rezvanipour

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In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner myself, I understand these fears and frustrations, but we can’t allow them to consume us.

Below are a few suggestions on how to adapt your current public relations strategies and rethink your business in order to keep it running effectively during these times:

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Get creative

Whatever industry you are in, look at where there is a need.

For example, restaurant owners can create family style delivery programs and offer them at a reasonable price, delivering meals throughout their local area and to customers who need it the most. This will enable restaurants to continue staffing jobs, while maintaining profits and feeding the community.

Think community

If there is one thing this pandemic has given us, it’s a sense of community. From your employees to your customers, they are all part of your pack, so connect with them. Have your employees check in with customers and let them know your business is still there to support them with special deals and discounts.

For example, if you are in the service industry, check in on clients to see if they are running low on products and consider offering YouTube tutorials on easy “how-to’s” at home.

Social media

With a large portion of the population now at home, everyone has near-unlimited time to refresh Twitter, Instagram and other feeds for news and entertainment, making a strong social media presence imperative.

As a small business, take advantage of this moment and host Instagram lives, ask your customers what they would like you to do more of, and try your best to engage with your online community as much as possible.

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Take action

This is a time to make any changes you might have been too busy to implement while business was in full swing. Sit with your PR team and come up with marketing strategies, fresh ideas for amplification and content, and new angles for business development.

And lastly, remember: When you started your business, you had fears and uncertainties, but you saw the bigger picture.

Stay focused and determined that you will come out on the other side, and remind yourself, you’ve got this!

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