Browsing Tag
PR
240 posts
6 Ways to Create News that Attracts Media Coverage
A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take the spotlight in news, they aren’t always going to be available to share from your company. So when your company’s...
Life of Purpose: Lindsey Walenga Elevates Businesses Through Storytelling
From a young age, Lindsey Walenga had an innate sense that her life’s work would involve connecting people. She was attracted to the idea that she could build a career on bringing people together, and her interest in learning about others by way of storytelling led Walenga to transform her passion into a career. Walenga...
Public Relations Strategies for Small Businesses During COVID-19
In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner myself, I understand these fears and frustrations, but we can’t allow them to consume us. Below are a few suggestions...
How to Build Business Credibility With a Limited Budget
What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup need to build business credibility, and building reliability takes time and money. Learn how to build business credibility for your...
Using HARO for Free Public Relations: A Startup Guide
My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge jumps in sales immediately at launch, and there were mentioned on the likes of Hubspot, Buzzfeed and Mashable, purely from...
4 Ways to Get Your Startup Media Attention for Free
As entrepreneurs and startup founders, it’s important that you know how to get media attention. After all, the more eyeballs you have on you, the more chances of getting paid. Additionally, getting media attention helps you build your credibility. I’m going to let you in on a little secret about getting media attention, which is...
What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy
I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed impolite. But if you’re not talking about politics in 2017, you’re likely not paying attention. It’s the best reality show on television. The New York Times, Washington Post, CNN, Fox News, MSNBC and more are getting their...
4 Elements of a Great Personal Brand
I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to creating a personal brand. I’ve also gone through this transition myself. I’ve spent much of the last couple of years...
Press Release: How to Write One That Will Get Published
There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with them every day. If yours doesn’t immediately stand out, it won’t get read, let alone published. These tips will help you...
Use Public Relations to Grow Your Business
You’ve come up with a great business idea. You’ve done your research, filed the paperwork and even have a few clients lined up. But you’ve only just begun. Once you get your new business off the ground, it takes discipline, focus and dedication to scale it for growth. Most business owners focus heavily on advertisements,...
Lessons from the Field (of Dreams)
Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you first saw it? I have 10 of these go-to films, one of them (and tied to the title of this article,...
Pitching Your Startup to the Media
Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still, many don’t understand how to pitch journalists and generate media coverage. Here are several strategies to get you started on pitching your startup to the...
Is your business newsworthy? 3 PR ideas to get media attention for your small business
Get people excited about your business with some media attention! Capturing the attention of media is one of the most challenging efforts for business leaders big and small. While many of us consume news daily, many business leaders might not understand all that goes into creating a news story that viewers/readers/listeners want to consume. It...
Tips to Avoid PR Scams
Learn how to stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds...
How to Be a Reporter’s Favorite News Source
As a writer for StartupNation as well as Fast Company and Entrepreneur, I get a lot of emails and press releases from small-business owners and publicists hoping to get some press. Some are great but unfortunately most are not, and my delete key often gets a workout as I review my inbox. Then there are...
How to Create a Good Media Pitch
Are you sending hundreds of pitches to a massive list of media members? If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s...
Spring Tips for More Fun and Less Work!
Enjoy the Season and Work Less! Spring is finally here, and that means you will probably want to spend more time doing fun things outside. But if you are a small business owner, it can be difficult to get away from the office in order to enjoy yourself. With this in mind, here are... 3...
myQme Founder Discusses Success of Free, Social Media Platform with Rewards
Marketing and PR Tips from a Successful Entrepreneur - An Interview with Bentley Charlemagne of www.myqme.com As an entrepreneur, it’s important to know about all of the various, marketing and PR opportunities available. And a big part of this is social media. But there are so many social-media venues out there, it can be overwhelming....
Are Your Press Quotes Newsworthy?
Yeah. Yeah. We know you’re “excited” about the news! You’ve all seen this before... “We are thrilled to have…” “We are so excited to be working with…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press...
Avoid This 4-Letter Word in Business
If you use this word as a crutch, your PR, SEO content strategy and marketing efforts can suffer! There are a host of frightful decorations and haunted houses popping up, and the busy, holiday season is already here. Yikes! This is scary stuff. But there is no reason to fear… unless… you use this four-letter...