PR Archives

8 Reasons Why Your Startup Needs Media Coverage

The following is an excerpt from “Exposure: Insider Secrets to Make Your Business a Go-To Authority for Journalists” by Felicity Cowie. Copyright 2022 by Practical Inspiration Publishing. In the foreword to "Exposure: Insider Secrets...

byFelicity Cowie

June 28, 2022

StartupNation Growth Hacks #9: Stand Out With Powerful PR

The ninth in a series. You’ve started a business you love – and you want others to find you and do business with you. To achieve that most fundamental objective, you can go with a...

byStartupNation

June 20, 2022

PR Is About Perception: The 5 Stages to Positive Branding

The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original. When a new house is constructed, the builder pulls together the brightest professionals from each construction trade....

byJenna Guarneri

May 10, 2022

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way? Getting your press release published for free online in a newspaper or other media isn’t a sure thing....

byShelley Grieshop

May 4, 2022

5 Ways to Retain Talent by Using Relational Intelligence

The following is adapted from "Relational Intelligence: The Five Essential Skills You Need to Build Life-Changing Relationships" by Dr. Adam C. Bandelli. Stress affects all of us differently. Since the start of the COVID-19 global...

byAdam C. Bandelli

May 3, 2022

How to Deal With Negative Publicity: Resist the Spin, Embrace Facts

Excerpted from "The Public Relations Handbook" copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved. Invariably, a company or organization will experience bad news,...

byRobert Dilenschneider

March 22, 2022

4 Ways Supporting Corporate and Public Art Benefits Startups

From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and corporate spaces. For startups wishing to build their brand and cement their place in the local community,...

byTony Kidby

December 16, 2021

7 Essentials for Successful PR in 2022

Public relations and the ways in which we communicate are constantly evolving. As you look toward a new year for your business, it’s important to keep new and essential PR tools top of mind as...

byAmanda Triest

December 2, 2021

6 Ways to Create News that Attracts Media Coverage

A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take...

byAmanda Triest

November 3, 2021

Life of Purpose: Lindsey Walenga Elevates Businesses Through Storytelling

From a young age, Lindsey Walenga had an innate sense that her life’s work would involve connecting people. She was attracted to the idea that she could build a career on bringing people together, and...

byJeff Sloan

November 30, 2020

Public Relations Strategies for Small Businesses During COVID-19

In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner...

byDina Rezvanipour

March 24, 2020

How to Build Business Credibility With a Limited Budget

What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup...

byRachel Blakely-Gray

June 21, 2018

Using HARO for Free Public Relations: A Startup Guide

My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge...

byMark Aselstine

May 24, 2018

4 Ways to Get Your Startup Media Attention for Free

As entrepreneurs and startup founders, it’s important that you know how to get media attention. After all, the more eyeballs you have on you, the more chances of getting paid. Additionally, getting media attention helps...

byAmanda Abella

May 1, 2018

What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy

I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed impolite. But if you’re not talking about politics in 2017, you’re likely not paying attention. It’s the...

byJeff Barrett

August 1, 2017

4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to...

byAmanda Abella

April 28, 2017

Press Release: How to Write One That Will Get Published

There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with...

byEmily Friedel

November 9, 2016

Use Public Relations to Grow Your Business

You’ve come up with a great business idea. You’ve done your research, filed the paperwork and even have a few clients lined up. But you’ve only just begun. Once you get your new business off...

byGini Dietrich

June 20, 2016

Lessons from the Field (of Dreams)

Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you...

byPatrick Jager

June 2, 2016

Pitching Your Startup to the Media

Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still, many don’t understand how to...

bySusan Johnston Taylor

May 20, 2016