Browsing Tag
PR
246 posts
PR Is About Perception: The 5 Stages to Positive Branding
The following is an excerpt from “You Need PR” by Jenna Guarneri. Copyright 2022 by An Inc. Original. When a new house is constructed, the builder pulls together the brightest professionals from each construction trade. It takes twenty-two subcontractors to build the average home. Specialists are needed to build out the foundation and others to...
How to Write a Press Release Editors Won’t Toss
You think your company news is a big deal but will an editor feel the same way? Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...
5 Ways to Retain Talent by Using Relational Intelligence
The following is adapted from "Relational Intelligence: The Five Essential Skills You Need to Build Life-Changing Relationships" by Dr. Adam C. Bandelli. Stress affects all of us differently. Since the start of the COVID-19 global pandemic, employees have had to deal with various challenges in both their personal and professional lives. The lines between our...
How to Deal With Negative Publicity: Resist the Spin, Embrace Facts
Excerpted from "The Public Relations Handbook" copyright © 2022 by Robert L. Dilenschneider. Reprinted with permission from Matt Holt Books, an imprint of BenBella Books, Inc. All rights reserved. Invariably, a company or organization will experience bad news, resulting in negative publicity. Possible reasons can include: Poor revenue or earnings Product recalls Consumer health and safety issues Strikes...
4 Ways Supporting Corporate and Public Art Benefits Startups
From celebrating local history to encouraging visitors, art can have a profoundly positive impact on our public and corporate spaces. For startups wishing to build their brand and cement their place in the local community, employing the skills of artists and supporting public art projects can be an excellent means of doing so. While art...
7 Essentials for Successful PR in 2022
Public relations and the ways in which we communicate are constantly evolving. As you look toward a new year for your business, it’s important to keep new and essential PR tools top of mind as they have the ability to make your outreach and engagement efforts easier and faster than ever before. In this article,...
6 Ways to Create News that Attracts Media Coverage
A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take the spotlight in news, they aren’t always going to be available to share from your company. So when your company’s...
Life of Purpose: Lindsey Walenga Elevates Businesses Through Storytelling
From a young age, Lindsey Walenga had an innate sense that her life’s work would involve connecting people. She was attracted to the idea that she could build a career on bringing people together, and her interest in learning about others by way of storytelling led Walenga to transform her passion into a career. Walenga...
Public Relations Strategies for Small Businesses During COVID-19
In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner myself, I understand these fears and frustrations, but we can’t allow them to consume us. Below are a few suggestions...
How to Build Business Credibility With a Limited Budget
What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup need to build business credibility, and building reliability takes time and money. Learn how to build business credibility for your...
Using HARO for Free Public Relations: A Startup Guide
My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge jumps in sales immediately at launch, and there were mentioned on the likes of Hubspot, Buzzfeed and Mashable, purely from...
4 Ways to Get Your Startup Media Attention for Free
As entrepreneurs and startup founders, it’s important that you know how to get media attention. After all, the more eyeballs you have on you, the more chances of getting paid. Additionally, getting media attention helps you build your credibility. I’m going to let you in on a little secret about getting media attention, which is...
What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy
I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed impolite. But if you’re not talking about politics in 2017, you’re likely not paying attention. It’s the best reality show on television. The New York Times, Washington Post, CNN, Fox News, MSNBC and more are getting their...
4 Elements of a Great Personal Brand
I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to creating a personal brand. I’ve also gone through this transition myself. I’ve spent much of the last couple of years...
Press Release: How to Write One That Will Get Published
There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with them every day. If yours doesn’t immediately stand out, it won’t get read, let alone published. These tips will help you...
Use Public Relations to Grow Your Business
You’ve come up with a great business idea. You’ve done your research, filed the paperwork and even have a few clients lined up. But you’ve only just begun. Once you get your new business off the ground, it takes discipline, focus and dedication to scale it for growth. Most business owners focus heavily on advertisements,...
Lessons from the Field (of Dreams)
Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you first saw it? I have 10 of these go-to films, one of them (and tied to the title of this article,...
Pitching Your Startup to the Media
Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still, many don’t understand how to pitch journalists and generate media coverage. Here are several strategies to get you started on pitching your startup to the...
Is your business newsworthy? 3 PR ideas to get media attention for your small business
Get people excited about your business with some media attention! Capturing the attention of media is one of the most challenging efforts for business leaders big and small. While many of us consume news daily, many business leaders might not understand all that goes into creating a news story that viewers/readers/listeners want to consume. It...
Tips to Avoid PR Scams
Learn how to stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds...