Browsing Tag

PR

240 posts
media coverage
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6 Ways to Create News that Attracts Media Coverage

A steady stream of media coverage is one of the best ways to ensure that you are keeping your business visible and relevant. While product launches, mergers and multimillion dollar-acquisitions grab attention and often take the spotlight in news, they aren’t always going to be available to share from your company. So when your company’s...
storytelling marketing
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Life of Purpose: Lindsey Walenga Elevates Businesses Through Storytelling

From a young age, Lindsey Walenga had an innate sense that her life’s work would involve connecting people. She was attracted to the idea that she could build a career on bringing people together, and her interest in learning about others by way of storytelling led Walenga to transform her passion into a career. Walenga...
public relations
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Public Relations Strategies for Small Businesses During COVID-19

In the wake of coronavirus and a rapidly changing landscape, many small business owners are finding themselves in unknown territory, uncertain as to what the future holds. As a public relations professional and business owner myself, I understand these fears and frustrations, but we can’t allow them to consume us. Below are a few suggestions...
business credibility
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How to Build Business Credibility With a Limited Budget

What drives consumers to a business? For many customers, brand and reputation are at the heart of their buying trends. But how do you evoke customer loyalty when you are just starting out? Your startup need to build business credibility, and building reliability takes time and money. Learn how to build business credibility for your...
HARO
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Using HARO for Free Public Relations: A Startup Guide

My journey to using HARO effectively started because of an observation. Some of my newer competitors that have come onto the scene have venture backing and that comes with significant PR resources. They saw huge jumps in sales immediately at launch, and there were mentioned on the likes of Hubspot, Buzzfeed and Mashable, purely from...
media attention
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4 Ways to Get Your Startup Media Attention for Free

As entrepreneurs and startup founders, it’s important that you know how to get media attention. After all, the more eyeballs you have on you, the more chances of getting paid. Additionally, getting media attention helps you build your credibility. I’m going to let you in on a little secret about getting media attention, which is...
Personal brand
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4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to creating a personal brand. I’ve also gone through this transition myself. I’ve spent much of the last couple of years...
Press release
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Press Release: How to Write One That Will Get Published

There’s something exciting happening with your business, and you want to tell the world. That’s great, congratulations! But before you sit down to hammer out a press release, consider this: editors and journalists are flooded with them every day. If yours doesn’t immediately stand out, it won’t get read, let alone published. These tips will help you...
Public Relations
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Use Public Relations to Grow Your Business

You’ve come up with a great business idea. You’ve done your research, filed the paperwork and even have a few clients lined up. But you’ve only just begun. Once you get your new business off the ground, it takes discipline, focus and dedication to scale it for growth. Most business owners focus heavily on advertisements,...
Lessons from the Field
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Lessons from the Field (of Dreams)

Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you first saw it? I have 10 of these go-to films, one of them (and tied to the title of this article,...
Pitching your startup to the media
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Pitching Your Startup to the Media

Many bootstrapped startups handle their own public relations rather than outsourcing it to an agency. Thanks to services like HelpaReporter.com, entrepreneurs can land major media mentions on their own. Still, many don’t understand how to pitch journalists and generate media coverage. Here are several strategies to get you started on pitching your startup to the...
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Tips to Avoid PR Scams

Learn how to stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds...
reporter
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How to Be a Reporter’s Favorite News Source

As a writer for StartupNation as well as Fast Company and Entrepreneur, I get a lot of emails and press releases from small-business owners and publicists hoping to get some press. Some are great but unfortunately most are not, and my delete key often gets a workout as I review my inbox. Then there are...
Public Relations
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How to Create a Good Media Pitch

Are you sending hundreds of pitches to a massive list of media members? If you are new to the world of public relations, you may think that sending out a press release to the masses will help you get the media coverage you are looking for. Well, many businesses and organizations do this, and that’s...
achieve
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Spring Tips for More Fun and Less Work!

Enjoy the Season and Work Less! Spring is finally here, and that means you will probably want to spend more time doing fun things outside. But if you are a small business owner, it can be difficult to get away from the office in order to enjoy yourself. With this in mind, here are... 3...
Public Relations
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Are Your Press Quotes Newsworthy?

Yeah. Yeah. We know you’re “excited” about the news! You’ve all seen this before... “We are thrilled to have…” “We are so excited to be working with…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press...
Hope in Business
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Avoid This 4-Letter Word in Business

 If you use this word as a crutch, your PR, SEO content strategy and marketing efforts can suffer! There are a host of frightful decorations and haunted houses popping up, and the busy, holiday season is already here. Yikes! This is scary stuff. But there is no reason to fear… unless… you use this four-letter...