Gini Dietrich

2 posts

Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of "Spin Sucks," co-author of "Marketing in the Round" and co-host of Inside PR. She is also the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

7 Unique Public Relations Concepts for Your Business

You’ve spent months working on your new product and are counting down the days to launch. Your final to-do on launch day is send a news release to your top-tier reporters, and pitch them on covering...

byGini Dietrich

December 26, 2016

Use Public Relations to Grow Your Business

You’ve come up with a great business idea. You’ve done your research, filed the paperwork and even have a few clients lined up. But you’ve only just begun. Once you get your new business off...

byGini Dietrich

June 20, 2016