Gini Dietrich

2 posts
Gini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of "Spin Sucks," co-author of "Marketing in the Round" and co-host of Inside PR. She is also the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.
Unique public relations
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7 Unique Public Relations Concepts for Your Business

You’ve spent months working on your new product and are counting down the days to launch. Your final to-do on launch day is send a news release to your top-tier reporters, and pitch them on covering your story. But should it be? Despite how excited your internal team is about whatever it is you’re announcing, it’s...
Public Relations
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Use Public Relations to Grow Your Business

You’ve come up with a great business idea. You’ve done your research, filed the paperwork and even have a few clients lined up. But you’ve only just begun. Once you get your new business off the ground, it takes discipline, focus and dedication to scale it for growth. Most business owners focus heavily on advertisements,...