Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

 

Woo Hoo! It’s the New Year. Did you make a resolution

to lose weight, stop smoking, or get in better shape this

year?

 

Maybe you want to start your own business?

 

Well, as most of you know, it can be very difficult to

keep a resolution. I always like to think of resolutions

as long-term “goal setting” instead.

 

This way, it’s possible to create an action plan and the

specific activities, support networks, and timelines

necessary to achieve goals throughout the entire year.

 

And while I can’t help you improve your health, I can

provide a few tips to help you reach your new sales

goals in 2011 – fast!

 

1. Write Content  – It’s King.

 

First of all, what are you giving your customers other

than sales messages, products and services?

 

Today, content is king. Try to provide your customers

with additional value through content. Create blogs,

articles, white papers, social marketing campaigns,

eReports, and more to become the “go to” source for

answers in your industry.

 

Rather than spend your money on a big Website with

all the graphics, bells and whistles, focus on your

customers’ needs.

 

What can you provide that will make them tell your

friends about you and build positive, credible buzz?

 

And if you are not a good writer, it’s well worth it to hire

professional, search engine optimization copywriters.

Not only can they take this activity “off your plate,” but

they can also write copy that is optimized for the search

engines to help you build even more awareness online.

 

2. Contact the Media.

 

Once you have all of your content ready to go, let the

appropriate media members know!

 

Create a press release announcing your free content

and post it on no-cost sites (see www.rembrandtwrites.com

for a list) or use a low-cost service like PRWeb.

 

Also, write a personal pitch to the appropriate, media

members telling them why your free content is important

to their audience.

 

You may be surprised at how many new site visitors you

get from one, simple press release or call to a reporter!

 

3. Capture Data.

 

Well, now that you have your free content and are ready

to tell the world about it, how are you going to capture

data for all of the potential, new customers who visit your site? 

 

Simple. Set up a newsletter registration form using one of

the many services available (AWeber, Constant Contact,

Infusionsoft, etc.) and ask site visitors to provide their

name and e-mail address.

 

In return, give them a free eReport, checklist, white paper,

etc. Then, keep in contact with your new sign-ups on a

regular basis. But be sure you provide value and not

just sales messages (more on this in a future blog entry)!

 

By giving customers what they want, providing valuable

information and forming relationships, you can reach

your business sales goals for 2011.

 

Try adding these activities to your action plan now,

and you’ll discover that this is one resolution you can keep!

 

In the meantime, if you need help setting up and creating

your newsletter registration, e-mails, free reports and more,

please let me know here or at www.rembrandtwrites.com.

 

I want you to be able to capture customer information, provide

valuable content, and increase sales now!

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