Browsing Tag

copywriting

59 posts
Personal brand
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4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to creating a personal brand. I’ve also gone through this transition myself. I’ve spent much of the last couple of years...
Startup app
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How to Scale Your Startup App to 1 Million Users Within 12 Months

Developing and launching your startup app is a dream come true. At that point, you know you have joined the big leagues. Of course, if your mobile app is truly helpful, users will organically discover it. After all, “a great product sells itself.” On the flip side, you’ll hardly generate a lot of users if you...
Content marketing
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Clean Up Your Copy: Tips for Better Content Marketing

Content is a powerful means of connecting with your customers. In fact, Seth Godin famously said content marketing is “all the marketing that’s left." To produce effective written content, you must begin with a foundation of good writing, which isn’t as simple as it sounds. If writing doesn’t come naturally to you, don’t worry – you’re not...
SEO techniques
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5 Ways to Boost the SEO of Your Startup

As a business owner, if you are still focusing on keyword rankings as a top priority, your business is missing out on many additional SEO techniques. Instead of spending so much money, effort and energy on a keyword, here are five aspects to focus on beyond keyword rankings. Take your startup to the next level by implementing the...
Fund
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3 Quick Content Tips to Boost Sales this Year

Want to start 2014 with some great content for your customers? It’s the beginning of 2014, and that means potential customers are looking for new content and information to help them reach new goals. What kind of content are you providing? By offering valuable information your target, audience members can actually use, you’ll earn credibility...
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Why Spend Time Blogging?

An SEO secret that boosts online awareness fast You have probably noticed the thousands of blogs online from big businesses, Mom-and-Pop stores and individuals. Some of the information is interesting while most of it is boring (or just a way for people to vent or talk about themselves.) However, if you are not blogging, you...
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Think That Copy is Gone? Think Again!

SEO copy, business procedures and PR stories are protected! Earlier this month, I attended a seminar by an FBI Search and Recovery Diver. He showed us all of his high tech equipment and talked about how he searches for missing people, evidence, and other items underwater. And while it was cool to try on his...
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Too Much Work and No Time?

It's that time of year when things are crazy. You are probably slammed at work trying to finish year-end projects while preparing for the holidays. But don't let all of your work get in the way of enjoying this special time of year. To enjoy the holiday season more, here are a few tips... •   ...
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When was the last time you said this 6-letter word?

It’s almost Thanksgiving, and that means we are getting ready for the upcoming holidays. Things will get hectic with year-end deadlines, sales and meetings... not to mention all of the activities you have planned with family and friends. But while all of this is going on, don't forget this little word that can mean a...
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How to Improve Site Optimization Fast

The busy, fall months are here, and you are probably inundated with upcoming, holiday promotions and year-end issues… not to mention your responsibilities with friends and family. But this is no time to forget about your SEO (search engine optimization) activities. Instead, take a few minutes to think about these three, tips: 1. Think Action!...
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Want a New Client? Try These 3 Tips

Now that summer is coming to a close and you’ve started your fall schedule with the kids back in school, are you ready to get going to increase sales at your business? Well, if you’d like to get a new client right away, here are three tips that might help: 1.    Ask! Make a list...
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Beware of Bundled SEO Services

You’ve seen the bundled services for Internet, phone and television which can often save you a lot of money. Well, today you’ll also see a lot of these “bundled” services for search engine optimization, or SEO. With the tough economy, many businesses are trying to branch out and offer customers unique packages at a discount....
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5 Reasons You Should Not Write a Blog

As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are… The Top 5 Reasons You Should Not Write a Blog. 1.  You are...
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3 Signs of SEO Copywriting Burnout

Are you writing Website landing pages, e-mails, search engine optimization (SEO) tags, blogs, social media entries, and more on a daily basis? If so, you may be experiencing one or more of the following symptoms: •    Difficulty turning on the computer to start writing. •    Endlessly staring at a blank page waiting for inspiration to...
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Google Update and Your SEO-What Do You Need To Do?

You just finished updating your search engine optimization (SEO) with Google’s Panda update, and now you hear that Google is making another update. What do you do? Well, don’t’ stress out. You have no control over what Google does. But there is one thing you can do to ensure you maintain your top SEO rankings,...
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Get a Big Media Story in 3 Steps

As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. And while a publicist has the skills to build buzz and cultivate relationships with the media, it is possible...
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3 Ways to Improve Your Copy in Less Than 60 Minutes

Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy. While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they...