5 Reasons You Should Not Write a Blog

Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

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As a small business owner, you’ve heard all about the benefits of having a blog for search engine optimization (SEO) and getting noticed online. But just because everyone else has a blog doesn’t necessarily mean you should write one too. Here are…

The Top 5 Reasons You Should Not Write a Blog.

1.  You are a horrible writer.

If you are a terrible writer and hate to write, please do not write a blog. Not only will you provide a bad impression, but most people will not even read your entries because they are so badly written.

2.  You have nothing to say.

What are you going to write about? You need to offer your audience valuable insights, tips and information. If you can’t think of anything to write about, your blog will turn into a weekly nightmare of staring at a blank page.

3.  You can’t provide new entries each week.

Blogs are a part of social media so that means you need to be social and interact with your audience on a regular basis. If you are unable to post a blog entry at least once a week, and respond to reader comments when they are posted, you and your business will appear outdated and that you don’t care.

If you can’t post regularly, it’s better not to post at all.

4.  Your customers don’t read blogs.

Hold on! Before you start writing, have you checked your audience demographics? Do your customers read blogs on a regular basis?

Some traditional companies will not do well with blogs simply because their audience members are not online. Know your customers. If you’re not sure whether or not a blog will work, conduct a test. Write a few blogs and see if anyone comments on them or clicks on the links you provide within the blog entries. If no one responds or reads your blogs, it’s best to find another medium your audience will react to more favorably.

5.  You don’t have an action plan.

What are you trying to accomplish? If you are just writing to write, you are wasting time and effort. Create goals for your blog entries and ways to measure the results. This way, you’ll see what’s working and what isn’t to provide the best content possible in the most cost-effective way possible.

Blogs aren’t for everyone.

Blogs are a great way to interact with your customers and get noticed by the search engines. But if you are a bad writer, can’t provide value and don’t have end goals, your blog may end up wasting you time, money and effort.

Study your audience and figure out what they want and how they like to receive information. Then, set goals based on this information and your overall, marketing plan. At this point, it may be wise to hire an SEO copywriter to write and manage your blog process for you so that you can focus on your core, business responsibilities.

By approaching your blog process in the right way, you can provide value to your audience, increase SEO and improve sales and customer relations.

For more help with your SEO copywriting and blog writing, please write to me below or at www.rembrandtwrites.com.

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