Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team.

As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.

She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).

Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.

Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."

A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at melanie@startupnation.com and @rembrandtwrites on Twitter.

And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.

Latest posts by Melanie Rembrandt (see all)

Now that summer is coming to a close and you’ve started your fall schedule with the kids back in school, are you ready to get going to increase sales at your business?

Well, if you’d like to get a new client right away, here are three tips that might help:

1.    Ask!

Make a list of all of your business associates and call or e-mail them. Ask them if they know of anyone seeking your services right now, and if they can give you a personal referral.

Then, contact the referrals they give you and see what happens. People are more likely to hear business pitches via referrals from people they know so give it a shot. You may be surprised at how much new business comes in!

2.    Offer a Free Test.

Approach a potential, new client and tell him or her that you’ll provide a free test of your services for a certain amount of time. Depending on how you set it up to fit their particular needs, if they receive new sales, an increase in business, more site traffic, etc., they can then pay you a certain amount at that time, or you can arrange to start a new project at a specific fee.

By seeing your services in action and how you work together, potential clients are more likely to hire you, especially if you provide value.

3.    Upsell.

If you have new services to offer, don’t forget your current clients. Review their particular goals, and figure out how you can help them succeed with your products and services. If there are certain services they are not using that would be beneficial to them, make sure you approach them with your solutions.

If you see a need you can fulfill, be creative and figure out ways you can help them accomplish more. You can often find new opportunities with your current clients if you take the time to look for them.

Take That Extra Step.

If you are looking for new clients, take a moment to develop a plan of action. Reach out to your list of contacts for referrals, pursue your dream clients with test projects, and don’t forget to look at how you can fulfill the needs of your current clients.

This takes some time and creativity. But your efforts can lead to a significant increase in sales for your business… without spending a fortune on marketing.

For more help on increasing sales and PR and SEO tips, please write to me below or at www.rembrandtwrites.com.

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