As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at [email protected] and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: https://startupnation.com/steps/77/steps-successful-public-relations.htm.
The busy, fall months are here, and you are probably inundated with upcoming, holiday promotions and year-end issues… not to mention your responsibilities with friends and family. But this is no time to forget about your SEO (search engine optimization) activities. Instead, take a few minutes to think about these three, tips:
1. Think Action!
When writing new, marketing copy for your Website and your e-mail campaigns, try to think of verbs that will cause emotion in your reader. Also, write in the present tense with short paragraphs. You’ll instantly make your content more exciting and reader-friendly.
2. What Do Your Customers Want?
Think about their problems and how you can solve them. Then, provide a tip sheet, case study, “How To” article, or blog that provides the answers they are looking for. If you give your target market what they want, you’ll increase word-of-mouth and credibility.
3. Don’t Focus on Keywords.
That’s right. While you are writing your copy, don’t think about all of keywords you want to include. Instead, focus on providing value and “what’s in it for your customers.”
In the process, you’ll end up using your SEO keywords and creating copy that the search engines will pick up. Today, content is king, and your customers, and the search engines, are looking for valuable data… not word repetition.
Save Time and Get Better Results.
Before you sit down to write, think about your audience and the benefits you can offer them. Then, provide valuable information in a reader-friendly format that people will want to share with others.
This way, you’ll save time writing and produce copy that brings in sales and site visitors. O.k. Now you can get back to your other responsibilities….
And if you need help increasing sales this holiday season, please see write to me below or get your free reports at www.rembrandtwrites.com.