Boost Buzz Fast with Local Press

Latest posts by Melanie Rembrandt (see all)

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members.

This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow.

But how do you start your publicity efforts?

1.      Research.

First, you want to read the local publications and figure out who writes about your industry or “beat.” Check out the archived stories online and also look for appropriate contact information.

If you don’t see a particular writer or reporter who covers your particular area of expertise, contact the managing editor or assignment editor. These editors are usually in charge of assigning stories to various reporters. 

2.      Practice.

What are you going to say?

Well, you could just pick up the phone and introduce yourself!

Tell the editor your area of expertise and the value you can provide as a resource to that publication.

You can also pitch a story pertinent to the publication’s audience. But with both of these methods, it’s essential to: 

Offer valuable information that relates to the local community.

After all, that’s what the local publication is all about and what the editor wants to hear!

For example, you can talk about how a national story or trend relates to your business and the local community, provide a case study about one of your local customers or offer an original opinion-piece or article pertinent to the publication’s editorial calendar. 

3. Follow-Up.

After you introduce yourself to the appropriate media contact, follow up with an e-mail or snail-mail letter. You want to remind them what you have to offer their audience.  

Remember to focus on their needs and how you can provide value.

And after your initial contact, you want to keep in touch with your new media contact. On a monthly basis, send a note about a recent article in the publication, provide information about an upcoming community event or ask how you can help.

Most local media venues are tight on staff and cash so they will appreciate your efforts.

Get Results.

By starting with these simple activities, you may end up with an immediate interview or a writing assignment. If not, at least you will build a strong, working relationship with the local press so they know who you are and what you have to offer.

Then, when it’s deadline time, and they need an expert resource for an upcoming story, you’ll be at the top of their list.

And if you are a new business owner, this process can teach you how to talk to the media at a low risk-level. After all, if you mess up your pitch with a small, local publication, you can learn from your mistakes and avoid them when you move on to bigger, national media venues.

With this in mind, try contacting your local media venue within the next week. It won’t cost you anything but time. Plus, you’ll increase your pitching skills.

And who knows?

You may end up with a media clip that builds buzz about your products and services, a new working relationship with the local press and third-party credibility you simply can’t buy!

Have questions about boosting sales, awareness and credibility with search engine optimization copywriting, social media strategy and public relations? Check out my new book, “Simple Publicity,” or contact me here or at www.rembrandtwrites.com.

Total
0
Shares
Previous Article

It's Hard to Constantly Innovate

Next Article
digital marketing

Why Community-Building Beats Team-Building Every Time

Related Posts
brand awareness strategy
Read More

How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it.  The concept of generating buzz to get consumers, marketers,...
social media posts
Read More

7 Simple Reasons Your Social Posts Are Falling Flat

Each year, social media becomes more and more popular. While the platforms may change, the power that social has to grow your business remains steadfast. Let’s face it, if you’re not on social media, your business is most likely not even close to reaching its maximum potential. Social media has a catch though. You can’t...
physical products
Read More

Every Business Should Offer Physical Products. Here’s Why

In an effort to increase revenue and balance cash flow, many service businesses are now attempting to mix products with their services. Customers for services ranging from personal trainers to web designers are big on the personalization and convenience factors. Hybrid solutions—products and services combined into original offerings—can help your business attract new customers and...
brand activism
Read More

How Brand Activism Can Influence Business Performance

It's difficult to read the morning news while sipping your freshly brewed cup of coffee without hearing about one horror story after another. While this might be upsetting, a lovely and uplifting byproduct of all this criticism is that it inspires many to become activists. People also want to see companies take a position and...