Media Branding: What’s Old is New Again
25 Jul 2016
Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more...Read More
Lessons from the Field (of Dreams)
02 Jun 2016
Do you have a go-to film? That one you’ve seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as...Read More
Rethinking Engagement in a Digital World
19 May 2016
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let...Read More
Small Business Public Relations Tips to Boost Sales Now
23 May 2013
Is your PR program helping your small business succeed? If you just launched a new business and want to build buzz fast, or you are a struggling small business owner...Read More
Get a Big Media Story in 3 Steps
28 Mar 2012
As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have...Read More
What To Do After An Interview
22 Mar 2011
You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure...Read More
Boost Buzz Fast with Local Press
09 Mar 2011
If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a...Read More
Small Business Public Relations Tips – What Not to Do
07 Feb 2011
Finally! Your new small business is up and running, and you put up the “Open” sign. The only problem is, no customers are waiting to buy your products and services....Read More
Got Thick PR Skin?
29 Nov 2010
Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though...Read More
2 More PR Myths – Busted!
08 Nov 2010
You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered! Here’s the...Read More
