Media Relations Archives

Hit a Home Run Media Interview with These 11 Tips

Media coverage is a smart way to build exposure for your startup. A positive media interview about your business can help not only increase your visibility and build a solid reputation, but it also has...

byAmanda Triest

June 14, 2021

6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)

Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free advertising. However, garnering coverage can be a challenge if you aren’t making the right moves. StartupNation exclusive...

byAmanda Triest

June 2, 2021

6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan

Developing and executing a public relations (PR) plan is one of the best things you can do for your startup. Public relations is too often left out of business plans, as its purpose is often...

byAmanda Triest

April 14, 2021

How to Build a Press Kit for Your Startup

If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press kit. Alternatively referred to as a media kit, press kits can be one of the most valuable...

byAmanda Triest

March 17, 2021

How to DIY Your Public Relations Strategy During COVID-19

You could be building the greatest company in the world, but if no one knows you exist, your efforts won’t be worth much. For this reason, good old-fashioned public relations is a key component in...

byEmma McKinstry

December 18, 2020

Why Now is the Right Time to Pursue Earned Media

The COVID-19 pandemic has slowed activity for small businesses nationwide, as social distancing and quarantine continues, and consumers’ wallets have taken a serious hit. But that does not mean that entrepreneurs should stop developing relationships...

byDaniel P. Simon

August 17, 2020

4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to...

byAmanda Abella

April 28, 2017

Branding: In Media, What’s Old is New Again

Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified media landscape. Choices amongst platforms means that funding has been spread over more than network and cable, to...

byPatrick Jager

July 25, 2016

Lessons from the Field (of Dreams)

Do you have a go-to film? That one you've seen so often you can recite every line (with the proper cadence and emphasis)? One that makes you laugh and cry as hard today as when you...

byPatrick Jager

June 2, 2016

Rethinking Engagement in a Digital World

I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In listening back, I might sound overly pessimistic about traditional linear media. Let me be clear, I am...

byPatrick Jager

May 19, 2016

Small Business Public Relations Tips to Boost Sales Now

Is your PR program helping your small business succeed? If you just launched a new business and want to build buzz fast, or you are a struggling small business owner who needs to increase sales...

byMelanie Rembrandt

May 23, 2013

Get a Big Media Story in 3 Steps

As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a...

byMelanie Rembrandt

March 28, 2012

What To Do After An Interview

You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell...

byMelanie Rembrandt

March 22, 2011

Boost Buzz Fast with Local Press

If you are a new entrepreneur, one of the best ways to start building buzz is by contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating...

byMelanie Rembrandt

March 9, 2011

Small Business Public Relations Tips – What Not to Do

Finally! Your new small business is up and running, and you put up the “Open” sign. The only problem is, no customers are waiting to buy your products and services. What do you do? Small...

byMelanie Rembrandt

February 7, 2011

Got Thick PR Skin?

Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a...

byMelanie Rembrandt

November 29, 2010

2 More PR Myths – Busted!

You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths… shattered! Here’s the scoop directly from my new...

byMelanie Rembrandt

November 8, 2010

Exposed – The PR Myths!

How was your Halloween? Was it as scary as your current, publicity activities? Well, if you've had bad publicity experiences in the past and are afraid to move forward, don't be! After hearing from many...

byMelanie Rembrandt

November 1, 2010

Back to Business – Good News or Bad?

With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead? Well, here are a few things you can do now to make...

byMelanie Rembrandt

September 2, 2010

Get PR Results – Not Rip-Offs

“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a...

byMelanie Rembrandt

August 26, 2010