Hit a Home Run Media Interview with These 11 Tips
Media coverage is a smart way to build exposure for your startup. A positive media interview about your…
Browsing Tag
Media Relations
97 posts
6 Mistakes Entrepreneurs Make When Vying for Media Coverage (and How to Fix Them)
Positive media coverage can be a very valuable asset for your company. To put it simply, it’s free…
6 Free and Low-Cost Resources to Help You Create and Execute a PR Plan
Developing and executing a public relations (PR) plan is one of the best things you can do for…
How to Build a Press Kit for Your Startup
If you’re interested in garnering visibility for your business now, or in the future, you’ll want a press…
How to DIY Your Public Relations Strategy During COVID-19
You could be building the greatest company in the world, but if no one knows you exist, your…
Why Now is the Right Time to Pursue Earned Media
The COVID-19 pandemic has slowed activity for small businesses nationwide, as social distancing and quarantine continues, and consumers’…
4 Elements of a Great Personal Brand
I’ve been in the online marketing space in some way since 2010. I had a blog before it…
Branding: In Media, What’s Old is New Again
Over the past few years, the television industry has grappled with diminishing ad revenue in an increasingly diversified…
Lessons from the Field (of Dreams)
Do you have a go-to film? That one you’ve seen so often you can recite every line (with the…
Rethinking Engagement in a Digital World
I was recently interviewed by Joel Pilger of RevThink on what I would tell agencies looking to get into TV. In…
Small Business Public Relations Tips to Boost Sales Now
Is your PR program helping your small business succeed? If you just launched a new business and want…
Get a Big Media Story in 3 Steps
As a small business owner, you may think it’s impossible to get a big, feature story about your…
What To Do After An Interview
You just spoke to a top reporter with a major publication, and the feature story is due out…
Boost Buzz Fast with Local Press
If you are a new entrepreneur, one of the best ways to start building buzz is by contacting…
Small Business Public Relations Tips – What Not to Do
Finally! Your new small business is up and running, and you put up the “Open” sign. The only…
Got Thick PR Skin?
Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and…
2 More PR Myths – Busted!
You can still get PR even if you don’t have a lot of money. Remember my post from…
Exposed – The PR Myths!
How was your Halloween? Was it as scary as your current, publicity activities? Well, if you’ve had bad…
Back to Business – Good News or Bad?
With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and…
Get PR Results – Not Rip-Offs
“I just paid a small fortune to a big, PR agency and have nothing to show for it!”…