press release

Small Business Public Relations Tips – What Not to Do

Latest posts by Melanie Rembrandt (see all)

Finally! Your new small business is up and running, and you
put up the “Open” sign. The only problem is, no customers are
waiting to buy your products and services.

What do you do?

Small Business Public Relations to the Rescue!

It’s time to build buzz by contacting the media, posting SEO press
releases, using social media, and taking part in events, awards
and other activities to get the word out about your new, small business.

But before you move forward, there are a few things to keep in mind.

Here are the top 10 things to avoid when starting your small
business PR efforts.

Never:

1. Distribute a press release to thousands of media members
via e-mail.
It will go in the trash, and your system will probably crash.

2. Send out press releases without search-engine-optimization keywords.
You are missing out on a great opportunity to get more online attention.

3. Pitch a reporter during a deadline.
You will get the brush off.

4. Say “No comment” to the press.
There are better ways to respond to questions.

5. Hire a publicist who guarantees placements.
Due to the nature of PR, that’s impossible… unless, he or she
has full control over the actual media story.

6. Create your own Website without getting outside feedback.
You’ll be too close to the information and miss some important
errors and data.

7. Provide content that is feature-based, boring and old.
Instead, offer valuable information for your target market at all times,
and you’ll build long-lasting, customer relationships.

8. Forget to update your Website on a regular basis.
How old is the news and information on your site? If it’s not current,
you’ll look outdated and lose business to the competition.

9. Stop communicating with customers.
With today’s simple processes to create newsletters, blogs,
e-mail autoresponders, social media, and more, there is no reason
you should not talk to customers and get their feedback
on a daily basis.

10. Avoid any public relations or search engine optimization activities
because you don’t have the funds.
There are free and inexpensive ways to build buzz.

Successful, Small Business Public Relations Awaits!

These are just a few, quick tips to help you start your public relations
activities the right way, and avoid wasting time, money and effort.

For PR and SEO copywriting success, take the time to provide value
to all of your customers and the media, and you’ll build positive buzz fast.

Got questions about your PR and SEO activities? Write to me below and check out the free
information at www.rembrandtwrites.com and my new book, “Simple
Publicity” at https://www.rembrandtwrites.com/SimplePublicity.htm.

Total
0
Shares
Related Posts
fund your startup
Read More

5 Tips to Help Grow Your Business with Local Partnerships

Supporting local small businesses isn’t just up to the customers. While Small Business Saturday, Black Friday, and Cyber Monday are all great opportunities for local businesses and customers to come together to support the community,...
brand credibility
Read More

7 Marketing Trends Startups Should Keep Their Eye on in 2023

So much is happening as we head toward 2023. Inflation keeps rising. Supply chains are better, but still unpredictable. And everywhere you look, you see the “Recession or no recession?” debate playing out between experts....
Steve Case book Rise of the Rest
Read More

Steve Case on raising prospects across America, city by city

The following is the preface to “The Rise of the Rest,” in which Steve Case introduces readers to dozens of entrepreneurs whose inspirational stories of struggle and achievement match the most iconic examples of American...