Small Business Public Relations Tips – What Not to Do
As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO copywriter and a published writer with over 20 years of extensive experience and an excellent track-record for success.
She specializes in helping entrepreneurs get the attention and credibility they need via targeted public-relations and SEO copywriting efforts (including Web site copy that sells, newsletters, eReports, social media, blogs, SEO press releases, e-mail auto responders, direct marketing, and more!).
Melanie offers tips and insights via her blogs and monthly newsletter, "Rembrandt Writes Insights®." And she provides in-depth training presentations to various businesses and organizations nationwide.
Melanie is also the author of "Secrets of Becoming a Publicist," published by American Writers & Artists, Inc., "Simple Publicity," published by 1WinPress, StartupNation's "7 Steps to Successful Public Relations," and the host of the SmallBiz America Radio Channel, "PR and SEO Quick Tips with Melanie Rembrandt."
A magna cum laude graduate of the prestigious UCLA School of Theater,Film and Television, Melanie is the official small-business PR expert for StartupNation and Pink Magazine Online. She’s open to your questions, comments and suggestions at firstname.lastname@example.org and @rembrandtwrites on Twitter.
And you can also sign-up to receive her e-newsletter and reports packed with great information at: http://www.startupnation.com/steps/77/steps-successful-public-relations.htm.
Finally! Your new small business is up and running, and you
put up the “Open” sign. The only problem is, no customers are
waiting to buy your products and services.
What do you do?
Small Business Public Relations to the Rescue!
It’s time to build buzz by contacting the media, posting SEO press
releases, using social media, and taking part in events, awards
and other activities to get the word out about your new, small business.
But before you move forward, there are a few things to keep in mind.
Here are the top 10 things to avoid when starting your small
business PR efforts.
1. Distribute a press release to thousands of media members
It will go in the trash, and your system will probably crash.
2. Send out press releases without search-engine-optimization keywords.
You are missing out on a great opportunity to get more online attention.
3. Pitch a reporter during a deadline.
You will get the brush off.
4. Say “No comment” to the press.
There are better ways to respond to questions.
5. Hire a publicist who guarantees placements.
Due to the nature of PR, that’s impossible… unless, he or she
has full control over the actual media story.
6. Create your own Website without getting outside feedback.
You’ll be too close to the information and miss some important
errors and data.
7. Provide content that is feature-based, boring and old.
Instead, offer valuable information for your target market at all times,
and you’ll build long-lasting, customer relationships.
8. Forget to update your Website on a regular basis.
How old is the news and information on your site? If it’s not current,
you’ll look outdated and lose business to the competition.
9. Stop communicating with customers.
With today’s simple processes to create newsletters, blogs,
e-mail autoresponders, social media, and more, there is no reason
you should not talk to customers and get their feedback
on a daily basis.
10. Avoid any public relations or search engine optimization activities
because you don’t have the funds.
There are free and inexpensive ways to build buzz.
Successful, Small Business Public Relations Awaits!
These are just a few, quick tips to help you start your public relations
activities the right way, and avoid wasting time, money and effort.
For PR and SEO copywriting success, take the time to provide value
to all of your customers and the media, and you’ll build positive buzz fast.
Got questions about your PR and SEO activities? Write to me below and check out the free
information at www.rembrandtwrites.com and my new book, “Simple
Publicity” at http://www.rembrandtwrites.com/SimplePublicity.htm.