Browsing Tag

holiday marketing

15 posts
holiday marketing
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The Procrastinator’s Guide to Holiday Marketing

So, you’ve waited a bit too long this year to plan out a carefully-crafted holiday marketing strategy for your startup. You’ve been busy, the day-to-day hustle and bustle has absorbed your attention, and time has gotten away from you. But there’s still time to pull off a successful holiday marketing campaign. Here, we’ve collected six...
digital marketing
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‘Tis the Season to Embrace Digital Marketing

This year has taken a major toll on all levels of the U.S. economy, from major corporations on Wall Street to mom-and-pop shops on Main Street. However, the State of Small Business Marketing survey conducted by Bluehost, the all-in-one website experts, found that small business owners are resilient and adaptable despite the current circumstances, and...
seasonal marketing
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4 Elements of an Effective Seasonal Marketing Campaign

The holiday season is an interesting time to observe marketing trends within any industry. On the one hand, consumers are shopping more than any other time of the year, and on the other hand, there’s more competition for consumer attention than ever. This means that there are more opportunities to connect with potential customers, but...
seasonal partnerships
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5 Ways Seasonal Partnerships Can Benefit Your Business Long-Term

The holidays are all about making spirits merry and bright and in the small business community, this often translates to collaborating together on seasonal partnerships. If you’ve never approached a fellow business before with this idea, you might wonder how the two of you can really pull it off. After all, the holiday season has...
business
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6 Things All Entrepreneurs Should Do in November

With fall in full swing, most entrepreneurs’ thoughts turn to the essential work that comes alongside the changing seasons. This means closing out the year on a high note, getting geared up for the holiday crunch and making sure that everyone on staff makes it through the end of the year in one piece. Not...
holiday content marketing
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How to Make Your Holiday Content Marketing Stand Out

For many businesses, Q4 is the biggest sales season of the year. You may bring in more business in the final weeks of the year than you do at any other time. Even if you haven’t done much seasonal or holiday marketing in the past, competition is going to be fierce this year, so any...
holiday marketing
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4 Powerful Ways to Clear Through Holiday Marketing Clutter

Regardless of the medium, a sea of cluttered messaging from retailers, restaurants and small businesses alike constantly bombard consumers each day. Throw the holiday season into the mix and the sea of messaging has turned into a full-blown flood, leaving a slim chance that your marketing messaging is being viewed by your target audience. Sitting...
SEO
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Boost Your Online Marketing: SEO Tips for the Holidays

With the holidays just around the corner, you’ll want to increase your online marketing efforts to get that extra revenue. E-commerce sales are projected to grow 18 to 21 percent over last year, with a projected 25 percent of e-commerce sales coming from mobile. So how can you take full advantage of this opportunity? Here...
Instagram
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How to Create a Killer Seasonal Instagram Ad

Creating a seasonal Instagram ad can boost your revenue and online traffic during the peak shopping season. The holidays are brimming with consumers looking for services and gifts to provide for themselves and their loved ones. However, if you’re not sure how to make a killer Instagram ad (or you’re looking for some help to...
holiday marketing
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‘Tis the Season: Holiday Marketing for B2B Startups

While there’s always a lot of buzz around retail and B2C businesses preparing for the holiday sales season, you hear much less of it for B2B. But even if your customers are other businesses, now is the time to take advantage of what can be quite a lucrative selling season. Even if you aren’t selling products...
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Customers are forever… not just for Christmas

  Many brands and retailers will be facing Christmas with a mixture of excitement and fear: excitement for all the sales opportunities the season brings, and fear for falling profit margins, as discounts and offers are rolled out to fight off the competition. Some Christmas shoppers have it all wrapped up by the 1st of...
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5 Creative Marketing Ideas for Mother’s Day

Mother's Day is Sunday May 13th, 2012, and is an excellent opportunity to build buzz for your business with some creative marketing! From Mother's Day Contests to Mother's Day themed promotions, here are 5 creative Mother's Day Marketing ideas that will help you bring more customers in your door. 1. Create a Mother's Day Gift...
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5 Easy Ways to Participate in Small Business Saturday

Note:  A couple of weeks ago I wrote about holiday marketing ideas and Liz Cies from Aweber had so many great marketing ideas I invited her to write today's post!  I think you'll find some valuable nuggets in her article.  Enjoy! Thanksgiving is over and the fun is just beginning.  For many people, the day...
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Are You Ready for the Holidays?

If you are an online retailer or otherwise rely heavily on the holiday season for a good percentage of your sales, guess what? It's time to prepare your website for the holidays. Believe it or not, the time is now. In September. With no time to lose! So, you're probably thinking, "Come on, Tom. You've...
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Another clever holiday promotion

This holiday promotion we received demonstrates how clever and creative you can be in the electronic medium. It's from a company we respect a lot called Enlighten, based in Ann Arbor, MI. If you're trying to think of viral opportunities online, there's much to learn here. now this wouldn't be chump change to create, but...