Improve Your Website’s Usability in 30 Minutes or Less
Tom Shapiro is CEO and founder of Digital Marketing NOW, which helps clients to maximize their online marketing results. What makes Digital Marketing NOW different is the company's expertise and focus on digital strategy and strategic design.
Digital Marketing NOW's services include digital strategy development, website development & design, conversion optimization, SEO, paid search, social media marketing, email marketing & analytics. Follow us on Twitter: @DigitalMN.
Latest posts by Tom Shapiro (see all)
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You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes.
Given that an easy-to-use website is one that is much more likely to generate sales for your business, it would behoove you to take 30 minutes out of your day (in addition to organizing your sock drawer…) to implement fixes to your site that will improve usability and deliver better results.
Five Simple Steps to Improve Website Usability in 30 Minutes or Less
#1 Eliminate the Technospeak
Don’t assume that all of your website visitors are going to understand your industry lingo and acronyms. Strive to use easy-to-understand language.
#2 Focus on the Site Visitor’s Goals
Think of the major objectives of your website visitors. Why are these people on your site? Make it clear right on your home page what they should do next in order to accomplish what they set out to do.
#3 Get Right to the Point
State the most important information at or near the top of each page. Remember that many people do not scroll down web pages.
#4 Include Contextual Links & Make Sure All Links Work Properly
Add links to the copy within your website to guide your readers to more detailed information and answers on specific topics found on other pages in your site. Internal, contextual links is a great way to add usability without cluttering the page. There are a variety of tools on the market to automatically check the links on your site.
#5 Give the Site Visitor Options to Contact You
Make sure that you are offering your prospective customers at least three options (e.g., telephone number, email address, online form, chat functionality, Twitter, etc.) to contact you with questions.
These are just a few suggestions to help you quickly crank out a number of usability improvements to your website. If you need additional help, let me know below or at www.WebsiteMarketingNOW.com. Thanks!