Gregg Schwartz

7 posts
Gregg Schwartz is the vice president of sales and marketing at Strategic Sales & Marketing, a lead-generation firm based in Connecticut.
marketing
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5 Sales and Marketing Tips to Start Off the New Year

The New Year is a time of renewal, a time to refocus, re-energize and rediscover the things we love about entrepreneurship – and most importantly, it’s a great time for your business to hit the ground running with revitalized sales and marketing efforts. If your sales have been sluggish, if your marketing has grown stale,...
Lead generation
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3 Quick Lead Generation Ideas That Every Startup Should Know

Startups are powered by passion, long hours of work and an overarching sense of mission – the sense that your idea has the potential to make a big difference in your market and in the world. But many startup founders struggle with sales, especially early on when they’re trying to find their market and figure...
lead generation
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Lead Generation: 3 Quick Tips That Every Startup Should Know

Startups are powered by passion, long hours of work, and an overarching sense of mission – the sense that your idea has the potential to make a big difference in your market and in the world. But many startup founders struggle with sales – especially early on when they’re trying to find their market and...
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Content Marketing Lessons for Startups

Content marketing lessons from Gary Vaynerchuk Gary Vaynerchuk is an inspiring example of how entrepreneurship can take people to some wildly unexpected places in life. Gary’s first job out of college was helping to manage his family's small business – a liquor store in New Jersey – when he decided on a whim to start...
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Where Bad Sales Leads Come From and How to Avoid Them

Avoid Getting Bad Sales Leads Lots of small business owners and sales people complain about not having enough good sales leads, or feel like the sales leads that they have are not good enough. It’s true that not all sales leads are equally promising – some sales prospects are ready to buy immediately; others are...
Blogging
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3 tips to ignite sales leads from your blog

Blog your way to sales leads! “Start a blog.” We have heard this advice numerous times now from marketing experts. It sounds simple, but without a focused approach and measurable goals, it’s easy for the blog to suck time, with uncertain returns for your efforts. Many small business owners get into blogging with unrealistic expectations....
Business Hero
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5 Common Mistakes in Generating Leads

One of the most common challenges for B2B sales organizations is a lack of generating leads that are highly qualified. If you feel like the sales leads on your call list just aren’t a good fit, or if you keep hearing “no” from the prospects that you contact, it might be time to re-evaluate your...