Keep Your Business Sizzling This Summer
Hi everyone, I am the other face you see in the picture on the far left. My name…
Personalization Can Make the Difference
Adding personalization to your email marketing campaigns is just one of those extra steps you can do to…
Making Newsletter Topics Fun for Readers
I just received one of my favorite newsletters today. It is from a chiropractor I went to awhile…
How Not to Write a Subject Line
Hello everyone, I just wanted to take a minute to introduce myself my name is Jenna Jantsch and…
Staying Out of the Spam Filters
What Can You Do To Help Ensure Excellent Delivery on your Email Marketing Campaigns 1) Keep Your List…
How to Compete with the Big Guys
In talking with a group of start ups recently, I got into the discussion of how small businesses…
Does direct mail make sense in a web 2.0 world?
Yes, it does! In addition to email marketing, sending postcards to your clients is a tactic proven by…
Is Your Industry Out of the Loop on Social Media?
Today’s post covers 3 ways to find out if social media could make an impact on your company’s…
3 Do-It-Yourself Marketing Tools to Brand You–the hottest new thing
A friend of mine is thinking of starting her own insurance business, but she can’t leave her full…
Stadium Marketing Idea that You Can Copy
Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s…
5 Steps to Marketing for Optimal Response
I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse…
Tips for Developing Your Online Writing Style
Ever thought about writing like you dress in your online communications? I gave a talk the other day…
3 Ways to Get your Business in the News
You have news and you don’t even know it. It might not be the Wall Street Journal that…
Your Next 5 Email Marketing Ideas
When I was in college, my roommate’s homework always seemed more interesting to me, (clue- I should have…
Leveraging Social Media in your Sales Process
Companies of all sizes are looking for ways to leverage the flood of users in online social networking…
Tips for calculating ROI for brand marketing
Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For…
What You Need to Know About Email Delivery
Email Delivery sounds pretty simple: you create an email newsletter or promotional campaign, hit send, and then mighty…
SXSW Marketing Ideas: 3 Tips on Market Research
We all think we have much bigger, deeper insight into our users than we actually do. If you…
Interactive Marketing Tips from SXSW
I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its…
5 Reasons to Survey Your Customers
In a perfect world, you’d know exactly what your customers were thinking and could give them exactly what…