VerticalResponse

28 posts
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Keep Your Business Sizzling This Summer

Hi everyone, I am the other face you see in the picture on the far left. My name is Sarah Benner and I am a Senior Marketing Manager at VerticalResponse. I’m going to be contributing to this blog along with Jenna Jantsch. Summer is here, believe it or not! The sun is shining (in most...
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Personalization Can Make the Difference

Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions. And we all know how far that extra step can go towards increasing your bottom line. A simple example of...
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Making Newsletter Topics Fun for Readers

I just received one of my favorite newsletters today. It is from a chiropractor I went to awhile back, her newsletter is full of the new happenings at the office but it also contains a monthly fun fact (usually something totally cool you learn about your arm or leg) and a healthy recipe. Newsletters are...
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How Not to Write a Subject Line

Hello everyone, I just wanted to take a minute to introduce myself my name is Jenna Jantsch and I am the Marketing Specialist at VerticalResponse.  I’m going to be contributing some posts to this blog going forward, starting, obviously enough, with today’s post on Subject Lines. One of the most important parts of an email...
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Staying Out of the Spam Filters

What Can You Do To Help Ensure Excellent Delivery on your Email Marketing Campaigns 1) Keep Your List Healthy Be sure everyone on your list has specifically requested info from or about your company. If they opted in, just make sure you’re not mailing previously unsubscribed or bounced addresses. And remember that permission is not...
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How to Compete with the Big Guys

In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them. After we agreed on the initial list of MUST-do marketing tactics for success, including email marketing to current customers and...
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Does direct mail make sense in a web 2.0 world?

Yes, it does! In addition to email marketing, sending postcards to your clients is a tactic proven by your peers to deliver results including building your prospect list and strengthening client relationships. Obviously, you can't email contacts who have not opted in to your list, but you can send a postcard or direct mail piece...
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Is Your Industry Out of the Loop on Social Media?

Today's post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don't want to start leading customers down a path if you don't intend to commit to communication in a social world. 1)    Ask yourself, do your customers and the influencers in...
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Stadium Marketing Idea that You Can Copy

Last night I attended my first baseball game of the season at AT&T Park in San Francisco. It’s tradition in most stadiums around the US to incorporate a little crowd participation on the big screens during a break in the game. Everyone has a little fun watching the KissCam, you know when couples are shown...
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5 Steps to Marketing for Optimal Response

I typically focus on email marketing, since it is cost effective, it has a viral quality, and VerticalResponse happens to offer a great email solution for startups, but the following suggestions can apply to direct mail projects as well. When designing your email campaign or your promotion mailing, from copy to layout, consider how your...
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Tips for Developing Your Online Writing Style

Ever thought about writing like you dress in your online communications? I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I...
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3 Ways to Get your Business in the News

You have news and you don't even know it. It might not be the Wall Street Journal that picks up the fact that you have a new head chef in your restaurant, or a new winemaker at the winery, or that your software company just hired a new VP, but you'll be surprised at the...
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Your Next 5 Email Marketing Ideas

When I was in college, my roommate’s homework always seemed more interesting to me, (clue- I should have been a marketing major). I came up with fun ideas for advertising campaigns, product pitches, even helped her write scripts for radio ads.  She couldn’t scribble them down as fast as some of the wacky ideas came...
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Leveraging Social Media in your Sales Process

Companies of all sizes are looking for ways to leverage the flood of users in online social networking sites for their marketing efforts. So it’s no surprise that in a tough economy sales professionals, especially in a business-to-business sales process, want to leverage the power of their own networks to find as much information as...
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Tips for calculating ROI for brand marketing

Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For start ups that have yet to establish sophisticated tracking and reporting processes, even more so. Here are a few basic tips to measure the effectiveness of your first brand marketing campaigns that may include: company business cards,...
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What You Need to Know About Email Delivery

Email Delivery sounds pretty simple:  you create an email newsletter or promotional campaign, hit send, and then mighty wizards transport that email to your recipients through the use of hand-crafted cables and powerful laser beams.  What more is there to it than that? As anyone who has sent more than a few email marketing campaigns...
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SXSW Marketing Ideas: 3 Tips on Market Research

We all think we have much bigger, deeper insight into our users than we actually do. If you think you understand your users you run the risk of overestimating what they want, you carry on bad habits, miss opportunities, don’t learn anything new or consider new ways to design.  There are very few companies that...
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Interactive Marketing Tips from SXSW

I’m attending the South by Southwest Conference in Austin, Texas this week. The show is known for its cult following for all things interactive, from business leaders to designers, gamers to artists, film makers and musicians- they are all here (at least virtually.) I came to SXSW to be the eyes and ears for new...
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5 Reasons to Survey Your Customers

In a perfect world, you'd know exactly what your customers were thinking and could give them exactly what they want at all times. Unfortunately, things don't quite work this way, so you've got to use the tools you have available to find out more about your customers. The availability of online surveys today anyone can...