Tips for calculating ROI for brand marketing

Calculating a return on investment in brand marketing campaigns can be challenging for companies of all sizes. For start ups that have yet to establish sophisticated tracking and reporting processes, even more so. Here are a few basic tips to measure the effectiveness of your first brand marketing campaigns that may include: company business cards, premium items with logos printed on them, or your first leap into advertising.

First, establish some level of benchmark before you spend money and before your campaign hits the airwaves, publications or market. For example, measure the average number of hits on your website by setting up GoogleAnalytics tracking (hint- its FREE). Next, count the average number of people that fill out your contact us form on your website on a daily, weekly or monthly basis, and finally what is your average monthly revenue goals, again, weekly or monthly. Now you have 3 points to measure before and after you launch a brand campaign. My last suggestion would be to make sure you include some sort of direct response method into your brand campaigns. Printing shirts and company giveaways include a URL with a special offer. Running an ad in the local paper, use a simple URL that is easy to remember. Finally, integrate all of your campaigns with email and social media tactics to help increase the overall awareness of your message.

Previous Article

Experience Businesses: Sarah's Smash Shack

Next Article

Getting Started in the Business-to-Government Market

Related Posts
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
Read More

WJR Business Beat: E-Commerce Sees Downturn in Post-Pandemic Era (Episode 405)

On today's Business Beat, Jeff Sloan explores the reasons behind a downturn in e-commerce sales. His forecast? We are simply returning to a post-pandemic balance of online and in-store shopping. Tune in to today's Business Beat to learn what your best approach as a small business should be moving forward:     Tune in to...
Read More

5 Ways to Leverage Crypto to Scale Your Business

For businesses to grow and scale, they need to find new and innovative ways to improve their products and services and make their business processes more efficient. One way that many businesses are achieving these goals is by tapping into the world of cryptocurrency. Cryptocurrency adoption among businesses and consumers has never been higher. It...
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...