How to Compete with the Big Guys

In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them. After we agreed on the initial list of MUST-do marketing tactics for success, including email marketing to current customers and contacts, generating your own PR to make news, and sending direct mail to build lists and find leads, my thoughts went back to the question itself.

There is another option to challenge those big brands and the answer lies in the question – COMPETE! Find out if local media, analysts, industry magazines or bloggers have any scheduled product shoot-outs or competitions in the coming months. If not, maybe someone will consider doing a review of your product against a competitor and featuring the review on their site, show, or in editorial.

How do you make that happen? Make a few calls or send a few emails to the experts and ask what they have planned for competitions, reviews, etc that you can submit your solutions or products to compete head to head with the big guys and win. Hint: the summer months are a great time to submit any consumer products for features on holiday gift ideas, favorite things, and what-to-buy lists.

If you don’t come across any formal challenge or award in the short-term that will provide a stage, then try submitting your products to people that may be willing to feature a head to head comparison or editorial highlighting their findings. Recommend the two to three competitors you would like them to consider for a review and provide them with basic information on what you believe the differences to be. Now, you’ve created a story idea that can help them make a name for themselves and for you to shine.

Remember, you must surrender yourself to their final opinion, but even if you don’t get the top nod in the final edit you’ve earned the position of being mentioned in the same article and you’ve proven to be a real contender.

Follow VerticalResponse on twitter @VR4SmallBiz

Total
0
Shares
Previous Article

Strategies for You in Residential and Commercial Real Estate

Next Article

How Inbound Telemarketing Works

Related Posts
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
recruiter
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...
entrepreneur
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...
bootstrap your side hustle
Read More

How to Bootstrap Your Side Hustle into a 6-Figure Business

How do you successfully bootstrap a side hustle into a six-figure business? Building a wildly profitable business is simpler than you might think. With the right business model and strategy, you can build a successful side hustle that doesn’t require any external funding and turn it into your full-time job.  Here’s how I did it...