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36 posts
product licensing deal
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10 Tips for Landing a Product Licensing Deal

When you’ve got a great idea for a product, there’s an important decision to make right up front: Do you want to build a brand new company from the ground up in order to commercialize the product, or do you sign a product licensing deal with a preexisting company that already has the resources in...
scale up
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6 Strategies for Local Startups to Scale Up Nationally

If you’re thinking about launching a business or have started one recently, there’s no need to restrict your goals to the local area. Here are six ways to compete on a national level. 1. Create products that address common pain points. One way to increase your chances of becoming nationally relevant is to ensure your...
WJR Business Beat
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WJR Business Beat with Jeff Sloan: Pepperdine Most Fundable Companies (Episode 211)

On this morning's Business Beat, Jeff welcomes Dr. Craig Everett, finance professor at Pepperdine University's Graziadio Business School, who shares details of the Pepperdine Most Fundable Companies competition. Built to help great companies succeed, the contest provides the opportunity for companies seeking funding outside of major investment areas like Silicon Valley to find investors. Tune...
Pepperdine Most Fundable Companies
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Get Startup Funding Fast! Applications Open for Pepperdine Most Fundable Companies

The Graziadio Business School of Pepperdine University has opened entries to its fourth annual competition, Pepperdine Most Fundable Companies, to identify America’s Most Fundable Companies. All U.S.-based startups with less than $10 million in revenue are invited to participate. Participants in the Pepperdine Most Fundable Companies competition receive a comprehensive feedback report free of charge...
startup myths
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Startup Myth: Is it Better to Be First to Market or Not?

The following is an adapted excerpt from "Startup Myths and Models: What You Won’t Learn in Business School." Published by Columbia Business School Publishing. Copyright © 2020 by Rizwan Virk. StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here You have to be first to market is one of the most...
wild thinking mclaren
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Who or What is Your Brand’s Nemesis? A McLaren Case Study

The following is adapted from "Wild Thinking" by Nick Liddell and Richard Buchanan ©2019 and reproduced with permission from Kogan Page Ltd. StartupNation reader exclusive! Save 20 percent on the book with code WILDCARD20 at Marty Neumeier is a big fan of picking fights. “Zag” is his recipe book for making brands radically different, and in...
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How 12 Successful Business Titans Set Themselves Apart From the Competition

Personally and professionally, it's harder than ever to stand out and make yourself heard. These industry leaders and advisors in The Oracles reveal how they differentiate themselves from their biggest competition. 1. Solve a problem and know your business inside out "To separate yourself from the pack, you have to solve a problem for your customers. Then...
social media
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The Ultimate Guide to Social Media Competitions for Startups

Social media competitions have been an effective tool in the startup world for years, for the veterans as much as the new kids on the block. If handled correctly, they can have a huge impact on traffic, engagement, awareness; whatever your KPI may be. They can also be very difficult to put together effectively, so...
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How Today’s Leaders Should Respond to the Speed of Innovation

Have you done a SWOT analysis recently? Every business should regularly indulge in such introspection. In the process of considering your strengths, weaknesses, opportunities and threats, you may have found some unusual items on your list in the last few years. Chief among those is the existential threat that at any time, someone may invent...
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Lessons From Amazon to Apply to an On-Demand Economy Business

About two years ago, I made the decision to move from the CEO of a $100 million plus public company to work full-time for a new company I founded and funded that had revenue of less than $1 million per year. You can imagine the number of heads left scratching over that one. Well, StartupNation...
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Hi, My Brand is: The Art of Personalizing Your Brand

Consumers don’t like to interact with businesses; they like to interact with people. What separates a bland startup from one with a recognizable brand is a sense of personality. Consumers tend to trust businesses that they can relate to, which is why personalizing your brand is so significant. Whether it’s humor, sincerity or professionalism, your brand should possess a...
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Reputation Management: 3 Tips for Establishing Credibility as a Startup

As a startup, you’re probably still gaining momentum in your industry and may not have the visibility your larger competitors have. They’ve been around longer, so it makes sense that they have a larger social media following and a bigger subscriber base. However, that doesn't automatically mean that they have a superior product. It just...
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How Entrepreneurs Can Find Their Competitive Spark

After creating a startup, it can take time and thought to find your place in the market. Outdoing the competition is a key part of being successful in business, but not everyone is driven by that competitive spark. With so much of a business reflecting the individual personalities of those who run it, this can...
Artificial intelligence
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Artificial Intelligence and its Growing Impact on Startups

Artificial intelligence is increasingly being used by startups to implement cost-saving systems and processes, helping them to save money and gain an early competitive advantage. Reaping the benefits of targeted artificial intelligence (AI) solutions, they can quickly address specific issues faced when starting up in business. These include building a solid customer base, making sense...
Fail proof
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3 Crucial Steps to Fail proof Your New Business Idea

Starting a successful business is hard. But let’s not presume that entrepreneurship itself is intrinsically riskier than other things that popular culture deems as “acceptable.” You’ll never be able to completely avoid risk, either in your personal or professional life. However, you can mitigate it significantly by having a solid game plan in place. You need...
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Q&A with Our Inaugural StartupNation Story Competition Winners

In January, we announced the five winners of our inaugural StartupNation Story Competition. While we introduced you briefly earlier, we want our audience to get to know each of our winners a little bit better. Learn more about the five winners of our first ever StartupNation Story competition! Entrepreneur: Robert Capelluto Startup: Dubseed About Dubseed Dubseed is...
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How to Make Profit Serve a Purpose With Your Startup

There's no time like the present to start something that benefits the world, one so indispensable it can’t help but make a profit. That’s how the best startups operate, and this is your moment to make it happen. Questions to consider The UAB Collat School of Business offers some key questions to consider if you want...
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A User’s Guide: E-Commerce for Small Business

For most of history, the process of buying and selling remained about the same. Customers visited businesses in person to make purchases, and companies kept all of their stock stored locally. However, the advent of the internet drastically changed retail for both consumers and business owners. It affected the way shoppers and businesses interact because...
StartupNation Story
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Announcing Our Inaugural StartupNation Story Competition Winners!

StartupNation would like to thank each and every one of you who shared your journeys for our inaugural StartupNation Story competition. While we initially planned to select just one finalist, the response from our community was so overwhelming, we couldn't narrow our selection down to just one individual. Introducing the five winners of our first...