Browsing Tag

email

8 posts
calling
Read More

Why the Art of Calling Isn’t Dead (Especially for a Startup)

We are in a day and age where the lines of communication are always open, even if you try to escape. As I sit down to write my thoughts for this article, I see email notifications pop up on an almost constant basis. While email is a quick and (sometimes) non-intrusive way to communicate, according...
Email Marketing
Read More

6 Right Tools to Make Your Email Marketing Campaigns Much More Successful

Digital marketing has become an essential ingredient in running a successful business; the majorities of people are now online and will respond quicker to electronic advertising than any other type. However, the digital marketplace is becoming crowded with the amount of advertisements and offers to join mailing lists appearing everywhere. This is why it is...
Email Marketing
Read More

Sending Your Emails: Is there a Better Way?

How Are You Sending Your Emails? These days, new products out there for marketers claim to increase inbox placement by x% or increase traffic by some percentage. More often than not, the methods for achieving these kinds of results are less than honest and involve techniques such as hiding one's identity or re-launching a new...
Read More

How to Compete with the Big Guys

In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them. After we agreed on the initial list of MUST-do marketing tactics for success, including email marketing to current customers and...
Read More

HTML, plain-text or both? How to Improve Your Emails

In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was formatted as plain-text. AOL 5.0 brought rich-text messages that allowed a user to bold or italicize text. However, AOL 5.0 and contemporary email programs lacked the ability to display full HTML messages. Today, most email programs have...
Read More

Small business advice for communicating in the 21st Century

I'm all for employing technology to make our jobs easier. But someone needs to create some ground rules. I'll start and please feel free to add your pet peeves (that's for you Kim) about how all small business startups and their friends and families should communicate in the 21st Century. I got this idea because...
Read More

Who’d have thunk he’d write back?

Who knows what was going through Joey Hawilo's mind when he sent an email to Mark Cuban? Joey is on the board of the Entrepreneur's club here at U of M. They're planning a conference for the spring, and are looking for keynotes. In a move that could be described as either bold or naive,...
Read More

Is Your e-mail Getting Through?

I'm not talking about whether it arrives in someone's mailbox. I'm talking about the contents of the message you are sending. Does the recipient know why you sent it? What they are supposed to do about it? A recent survey by Information Mapping Inc. revealed that 80 percent of those surveyed think e-mail writing skills...