Why the Art of Calling Isn’t Dead (Especially for a Startup)
We are in a day and age where the lines of communication are always open, even if you try to escape. As I sit down to write my thoughts for this article, I see email...
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6 Right Tools to Make Your Email Marketing Campaigns Much More Successful
Digital marketing has become an essential ingredient in running a successful business; the majorities of people are now online and will respond quicker to electronic advertising than any other type. However, the digital marketplace is...
Sending Your Emails: Is there a Better Way?
How Are You Sending Your Emails? These days, new products out there for marketers claim to increase inbox placement by x% or increase traffic by some percentage. More often than not, the methods for achieving...
How to Compete with the Big Guys
In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them....
HTML, plain-text or both? How to Improve Your Emails
In the late 90s when the majority of web surfers used Prodigy, CompuServe and AOL, every email was formatted as plain-text. AOL 5.0 brought rich-text messages that allowed a user to bold or italicize text....
Small business advice for communicating in the 21st Century
I'm all for employing technology to make our jobs easier. But someone needs to create some ground rules. I'll start and please feel free to add your pet peeves (that's for you Kim) about how...
Who’d have thunk he’d write back?
Who knows what was going through Joey Hawilo's mind when he sent an email to Mark Cuban? Joey is on the board of the Entrepreneur's club here at U of M. They're planning a conference...
Is Your e-mail Getting Through?
I'm not talking about whether it arrives in someone's mailbox. I'm talking about the contents of the message you are sending. Does the recipient know why you sent it? What they are supposed to do...