Does direct mail make sense in a web 2.0 world?

Yes, it does! In addition to email marketing, sending postcards to your clients is a tactic proven by your peers to deliver results including building your prospect list and strengthening client relationships. Obviously, you can’t email contacts who have not opted in to your list, but you can send a postcard or direct mail piece to them!

Here’s how you do it:

1. Identify prospects and clients on your list whose records do not include an email addresses. And/ or grab a purchased or rented postal list. It might be a good idea to segment these by industry, business size or location.
2. Create an offer in exchange for the person’s email address. Examples of a compelling offers include a free financial check up for a CPA or financial consultant, a discounted service for a service company, or maybe a free appetizer for a new restaurant announcing a grand opening or change in menu.
3. Design a postcard with your offer and direct the recipient to sign-up for your email communications. Landing pages are great for this or you can ask them to call and give you their email.
4. If you use a landing page, make it simple. State the offer and collect only Full Name and Email Address in exchange for what was offered. Use a free opt-in form with your email marketing service provider to do this!
5. Then add these email addresses to your email marketing list and expand your email campaigns and client lists in a big way!

Be smart, make the right offer, keep it simple and you’ll continue to build your marketing lists over time!  You can easily create and send postcards from your browser with companies like VerticalResponse.

Previous Article

Lights...Camera...Action! Calling all MOM Inventors...

Next Article
Twitter Followers

How to Multiply Your Twitter Followers by 10

Related Posts
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

WJR Business Beat: Job Switchers Rewarded with Higher Pay (Episode 406)

On today's Business Beat, Jeff Sloan talks about how it's going to be more difficult and costly for small businesses to hire the best talent because job switchers during the pandemic have seen significant salary hikes. Tune in to today's Business Beat for more:   Tune in to News/Talk 760 AM WJR weekday mornings at...
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
pitch videos
Read More

How Pitch Videos Can Help Your Startup Get Funding

When you’re about to launch a startup, gaining the interest and support of startup investors is an important element in becoming a successful brand. These days, videos are a great way of communicating information and landing you anything from seed funding to crowdfunding. After all, a great pitch video can grab your investors’ and consumers’...