Personalization Can Make the Difference

Adding personalization to your email marketing campaigns is just one of those extra steps you can do to connect with each of your customers, especially if you have kept good records on your recipients actions. And we all know how far that extra step can go towards increasing your bottom line.

A simple example of a way to add personalization into your email would be using your recipient’s name in your content.

“Hi Jill,

Welcome to this months edition of our newsletter.”

A more advanced option could be adding in company name or a product your customer has purchased.

“Hi Jill,

Thanks for visiting our site and purchasing the XXX Software. We hope that your company, Smith’s Lumbar Yard, enjoys the added administrative capabilities it offers. We also thought you might be interested in XXXV2 Software, to help you with accounting. We are offering a 10% discount if you purchase before June 30th.”

This is a great way to encourage your customers to buy additional products and to make them feel appreciated. Now don’t think about typing each of these emails out one by one, especially if you have hundreds of people on your list. Most Email Service Providers have the ability to add customization as long as you can identify the correct fields.

Anyone have a great example of how they are using personalization? How is it working for you?

Jenna Jantsch, Marketing Specialist, VerticalResponse

Total
0
Shares
Previous Article

The Mid-Year Website Checkup

Next Article

Go Paperless and Grow-David Durick, gotoBilling.com

Related Posts
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
underrated marketing techniques
Read More

Underrated Marketing Techniques Your Business Should Be Using

There are some marketing techniques, like social media marketing or monetizing your website successfully, that just about every business is using. But there are also a lot of other underrated tactics that aren’t as widely used but that can still effectively increase your online visibility and grow your sales. In this article, we’re going to...
Business Growth 101
Read More

Business Growth 101: How To Scale Your Online Operation

E-commerce is a scary industry. Today’s technology dictates that small businesses are no longer simply competing with their brick-and-mortar rivals down the street -- they’re battling on a global scale. Of course, the strategies which you (the business owner) can deploy are nearly limitless and ever-evolving. All part of the fun, for sure. So, with...
Gen Z
Read More

5 Tips to Authentically Market Your Startup to Gen Z 

These days, everybody wants to market to Gen Z. After all, they’ve become the new generation of consumers. Gen Zers carry $143 billion in spending power – enough to make any brand jump on the bandwagon. However, they are also a tricky group. Since they hold high expectations for companies, they’ll certainly expect you to...