Browsing Tag

squarespace

9 posts
digital
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How to Bring Your Brick-and-Mortar Business to the Digital World

For brick-and-mortar entrepreneurs, all of the business' features are right there in front of you: the storefront design, the products, the signage, the customers. You can engage with all aspects of your business directly in a set physical space. Being accustomed to this concreteness, it can be a bit of a challenge to envision your...
personalization
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How Personalization Can Help You Stay Ahead of the Curve

The following is excerpted from "Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve" by Suman Sarkar. Published by Berrett-Koehler. Copyright (c) 2019. All rights reserved. This book is available at all bookstores and online booksellers. Far too often, leaders focus on technology as the driving force of business disruption, but the truth is that new...
local business
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How to Bring Your Local Business Online

With the world going digital, brick-and-mortar business owners intuitively know that in order to take advantage of this trend and stay relevant, they must bring their business online, as well. But how exactly do you go local online? And where do you start? With tons of possible business profiles and platforms you can potentially create...
website
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How to Choose the Right Website Builder

If you own a business, you may need a website. Sure, you can have a social media account (or several), but a website is home base. It’s where you showcase your products and services, host your content, gather leads and really establish credibility.   That said, one of the biggest problems that new business owners face is...
internet marketing
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The No. 1 Tool Your Startup Needs for Successful Internet Marketing in 2018

Over the past couple of years, DIY website builders have become the go-to for many entrepreneurs and startup businesses. From platforms like Wix and Weebly to Squarespace, the perceived value for freelancers and small businesses is a low-cost solution which makes it easy to build a nice website that is “SEO-friendly.” While website builders have...
Millennials
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Fake it Till You Make it: A Startup Guide for Millennials

Landing your first few clients is a challenge every new business owner has to face. This can be made even more difficult if you’re one of the many millennials taking on the world of entrepreneurship for the first time. You’re not only competing against those more experienced than you, but you’re likely being judged by...
Content management systems
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Top Content Management Systems for Your Small Business

A content management system (CMS) helps small business owners organize, manage and present information digitally, such as websites, blogs and online stores. Content management systems can also help you communicate with employees and customers and achieve strategic goals like increasing online sales and loyalty. How will you use it? Most popular content management systems today are designed...