Browsing Tag


29 posts
Read More

The Future of Main Street: Moving Your Local Business Online

It’s been a tough year, to say the least, and without being a harbinger of doom and gloom, it’s looking like we won’t see significant improvements for a while yet. Therefore, it’s down to us, as entrepreneurs, to focus on what we can control. We can’t control the COVID-19 virus. We can’t control governmental decisions,...
e-commerce pain points
Read More

7 Common E-Commerce Pain Points (and How to Fix Them)

Customer pain points refer to problems that shoppers experience that prevent them from making a purchase. For example, a customer may be interested in your product, but limited payment options may deter him or her from following through and making a purchase. Meanwhile, others may be discouraged from making a repeat purchase due to a...
selling online
Read More

4 Ways to Start Selling Online Today

If you think you’ve missed out on the e-commerce boom and should have started an online business long ago, here is some reassuring news: the industry’s rapid growth isn’t slowing down any time soon, and selling your products online has never been easier. Online sales were increasing steadily before the pandemic, but 2020 saw incredible...
WJR Business Beat
Read More

WJR Business Beat with Jeff Sloan: MLM Industry Surging During COVID (Episode 164)

While the COVID crisis has decimated certain business sectors, it is accelerating many others right before our eyes. One of those sectors growing significantly? Multi-level marketing, or MLM. Sixty three percent of companies reported to the Direct Selling Association, the industry's main trade group, that they've seen a positive impact on their U.S. revenues since...
credit cards
Read More

How to Accept Credit Card Payments

Accepting debit and credit card payments can help your business make more money. The more payment methods you offer to customers, the more likely they are to shop with you. But if you’re new to running your own business, you may not know how to accept credit card payments or what your credit card processing...
Read More

How Startups Can Compete with E-Commerce Giants Amid the Pandemic

It comes with little surprise that as the pandemic grows, the demand for safe, one-stop online shopping options grows, as well. The numbers reported by big-box retailers reflect this logic. Target reported the strongest quarterly sales growth in its history. Walmart touted unprecedented earnings in Q2 which led to a 97 percent revenue boost from...
Read More

5 E-Commerce SEO Best Practices to Boost Store Traffic

E-commerce search engine optimization (SEO) has one of the highest return on investments of all of the different types of e-commerce marketing. If you’re running an e-commerce website and don’t have an SEO strategy, you are missing a huge revenue opportunity. Before we dive into how to execute e-commerce SEO successfully, let’s clarify exactly what...
Read More

4 Online Educational Opportunities for E-Commerce Entrepreneurs

The world of e-commerce is a vast and rapidly changing environment. When entering an industry that is this fast-paced, it is important to be prepared and continually educate yourself about trends, strategies and best practices. Naturally, the internet is rife with courses and classes, many of which are free or very affordable, to help one...
side hustle
Read More

10 Tips for a Profitable Side Hustle: Selling Your Handmade Products Online

If you enjoy crafting as a hobby and have an entrepreneurial side, then chances are you’ve probably thought about trying to sell your items as a side hustle. Maybe you’re hoping that your part-time e-commerce business becomes successful enough for you to eventually ditch your 9 to 5 and take your hobby full-time. If you’d...
Read More

How Your Brand Can Adapt to Rapidly Changing Consumer Needs with E-Commerce

As we settle into our new normal, the majority of “non-essential” brands have either temporarily halted operations, or accelerated their shift from brick-and-mortar to e-commerce storefronts. For startups just beginning to establish their digital presence during this tumultuous time, there are quite a few lessons that can be learned from larger brands. At Scrum50, it's...
Read More

How to Move Your Brick-and-Mortar Retail Business Online

In today’s retail world, increasingly more and more transactions are occurring online. Add to this the fact that some of the world’s biggest retailers are racing to increase their share of online sales revenue, and the pressure to conduct business online is more intense than ever before. Currently, 14 percent of all transactions are estimated...
Read More

8 Crucial Steps You Need to Take Before Launching an E-Commerce Business

Thinking about starting an online business? It’s a good idea: e-commerce sales are expected to reach $3.45 trillion globally this year. Here are eight steps to take when launching your business, according to successful e-commerce entrepreneurs and Advisors in The Oracles. Play to your strengths and outsource the rest "I don’t even have a laptop or iPad,...
Read More

How to Bring Your Brick-and-Mortar Business to the Digital World

For brick-and-mortar entrepreneurs, all of the business' features are right there in front of you: the storefront design, the products, the signage, the customers. You can engage with all aspects of your business directly in a set physical space. Being accustomed to this concreteness, it can be a bit of a challenge to envision your...
subscription box
Read More

Take These Essential Steps to Get Your First Subscription Box Sale

Subscription box businesses have become increasingly popular, following the massive success of some amazing brands like BarkBox, Butcher Box and about a thousand other problem solving companies that have made their mark while changing our consumer buying habits. With the popularity of subscription boxes still on the rise, there is plenty of opportunity for interested entrepreneurs...
brand narrative
Read More

The Art of Storytelling and How it Applies to Your Brand Narrative

Storytelling has always been one of the most effective ways people communicate and connect with one another. The human brain is hardwired to be influenced by the power of good storytelling. Every culture in every era throughout history has used stories as a method to teach, entertain, relate to others and relay important information. No...
Read More

Clicks to Bricks: Is an Omnichannel Strategy Right for You?

One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing omnichannel marketing strategies. Omnichannel, the combination of e-commerce and physical retail, began with e-commerce behemoth Amazon, which began using physical locations as extensions and support systems of e-commerce operations. Others soon followed, including Warby Parker, Shopify and...