Andrew Witkin

6 posts
As the founder of a global e-commerce leader in custom-printed, die-cut products, Andrew Witkin is widely recognized as a leading authority on e-commerce, customization, startups, marketing and the tech economy. Witkin has also served as VP North American Licensing for Nelvana/Corus Entertainment and Director of Marketing for MegaBrands/Mattel.
brand narrative
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The Art of Storytelling and How it Applies to Your Brand Narrative

Storytelling has always been one of the most effective ways people communicate and connect with one another. The human brain is hardwired to be influenced by the power of good storytelling. Every culture in every era throughout history has used stories as a method to teach, entertain, relate to others and relay important information. No...
content marketing
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4 Common Misconceptions About Content Marketing

Also known as native advertising, content marketing is a marriage of traditional advertising and news. The result is information-driven content that captures the attention of audiences, while building a sense of loyalty and trust through helpful information and thought leadership that eventually translates into sales. Though the concept may seem simple, the shift from traditional advertising...
omnichannel
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Clicks to Bricks: Is an Omnichannel Strategy Right for You?

One of the hottest topics in retail and e-commerce startups right now is the growing number of businesses pursuing omnichannel marketing strategies. Omnichannel, the combination of e-commerce and physical retail, began with e-commerce behemoth Amazon, which began using physical locations as extensions and support systems of e-commerce operations. Others soon followed, including Warby Parker, Shopify and...
pitch
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From Concept to Delivery: Tips for Perfecting Your Investor Pitch

Raising money for a startup is a long process, but an important one. Securing funding may not be easy, but that doesn’t mean it’s impossible. In order to successfully pitch investors, you’ll need to move through several steps, from concept to pitch deck to the act of pitching itself. Below are some pointers to help...
brand essence
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3 Tips for Successfully Creating a Strong Brand Essence

Creating a strong brand isn’t easy. It’s more than communicating what your product does. A strong brand identity makes an emotional connection, and creating one requires thought and a deep understanding of what your product is and how it benefits people. Below are three tips for entrepreneurs to keep in mind when creating and building...
focus
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3 Ways Refining Focus Builds a Strong Foundation for Startups

Startup founders exist in that special space between dreaming and doing. While many may dream up big ideas, founders are the ones who have the drive to make their dreams a reality. If you’re in the midst of getting your own business off the ground, you’ve invested your time, energy and hard-earned cash into creating...