design Archives

Want to Successfully Build Your Company Brand from Scratch? Here Are 5 Tips

So, you’re starting a new business? Then you’re also creating a brand from scratch. Building a company brand gives you the chance to get creative and make something that resonates with people. Whether you’re not...

byRachel Blakely-Gray

September 13, 2021

3 Types of Design Your Early-Stage Company Should Focus on

We’ve learned a lot at Aesthetic about how early stage companies can best leverage design to become more valuable, and we’re excited to share our learnings from working with more than 100 companies over the...

byJohn Milinovich

August 2, 2020

The Art of Design (and Management) in Entrepreneurship

StartupNation Radio is brought to you by our sponsor, Pappas Financial. On this episode of StartupNation Radio, Jeff explores the relationship of design and entrepreneurship with two very influential guests. First up on the show,...

byStartupNation

April 29, 2019

How to Design a Pitch Deck That Captures a Crowd

Starting a business is the ultimate dream for many, but often times, what stands in the way of reaching the pinnacle of success is the ever-dreaded pitch deck. Whether it’s for investors, a new partner...

byMadison Carr

January 5, 2019

5 User Testing Mistakes That Even Experienced Startups Make

"We had a big idea and we freaking went for it," Kash Shaikh, Besomebody CEO, wistfully told the company's community earlier this year. The Boston-based business, Shaikh continued, would then shut its doors the very next day. It's...

byDarshan Mehta

September 21, 2017

The Real Cost of Starting a Business Using WordPress

Starting any business from the ground up is challenging, especially when you have a plethora of responsibilities and tasks on your hands. Choosing to build your startup's website with WordPress is appealing because it’s user-friendly...

byTommy Wyher

July 29, 2017

4 Elements of a Great Personal Brand

I’ve been in the online marketing space in some way since 2010. I had a blog before it was cool to have one, so I’ve seen the transition online from people having personal blogs to...

byAmanda Abella

April 28, 2017

5 Ways to Tell Your Brand’s Story Using Creative Design

How does your brand engage with its audience? One easy way of telling your brand's story is with visuals. It is said that 90 percent of information transmitted to the brain is visual, and visuals are processed...

byRaj Gill

September 29, 2016

How Do Fonts and Colors Influence Your Audience?

Whether you want someone to download an e-book from your site or spend money on your products or services, fonts and colors remain the most persuasive factors to consider. Visual appearances, such as the fonts and...

byRaj Gill

August 29, 2016

How to Create the Right Startup Workspace [Infographic]

Building a strong team of employees is a crucial step for any startup, but if you’re not maximizing your team’s talents, your company could be suffering. Research shows that by creating the right startup workspace, you...

byStartupNation

July 20, 2016

Colour Psychology: Affects of Colour [Infographic]

Colour Psychology Marketers, advertisers and designers use colour psychology to appeal to and broaden their targeted consumer base. Small business owners can utilize colour in their marketing and branding to positively influence consumers, customers and the like....

byJustin Green

May 25, 2016

The Anatomy of a Perfect Checkout Page

Get your The Anatomy of a Perfect Checkout Page If you’re starting up your very own retail business online then, once you have established your brand, products and design, the most important step in your...

byNeoMam Studios

July 29, 2015

Free Tools for Entrepreneurs & Tech Startups

Attention Tech Startups & Fellow Entrepreneurs: As a Startupologist There Is Nothing Better Than Finding Free Stuff Made By Awesome People! Special thanks to all the bloggers and web content curators that spread the word...

byMelissa Fisher

February 6, 2015

The client-designer relationship

Client and Designer Relationship: Clearing up any misunderstanding Working with a designer should be a somewhat simple process but there seems to be a lot of misunderstandings when it comes to what design is and...

byAlexey Golev & Paul Attard

October 25, 2014

Avoid a potential identity crisis with a well-planned logo project

For over three decades I have been working with small businesses and startups in the creation of logos for new ventures, or the updating of existing company identities. With that expertise under my belt comes...

byJeff Fisher

November 11, 2011