Darshan Mehta

Darshan Mehta is the founder and CEO of iResearch, an online insights platform that enables companies to quickly, easily and affordably extract insights from consumers or employees worldwide. Drawing upon more than 20 years of marketing strategy and research design experience, Mehta is authoring a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences.

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5 User Testing Mistakes That Even Experienced Startups Make

"We had a big idea and we freaking went for it," Kash Shaikh, Besomebody CEO, wistfully told the company's community earlier this year. The Boston-based business, Shaikh continued, would then shut its doors the very next day. It's...

September 21, 2017