Get your The Anatomy of a Perfect Checkout Page
If you’re starting up your very own retail business online then, once you have established your brand, products and design, the most important step in your business is to have not only a working and effective checkout page but also one that can handle your customers’ demands.
The latest infographic from VWO (Visual Website Optimizer) looks at just how we can get our checkout page down to perfection to avoid any customers from getting frustrated and abandoning their shopping.
According to the piece, there are a multitude of reasons why customers may decide to scrap their purchases if the checkout page isn’t up to scratch. Their recent study found that most people (28%) changed their mind due to extortionate or unexpected shipping costs, whilst having to register before being able to buy products was the second biggest turn off for customers. So what can be done about this?
There are four key elements that you need to factor into your checkout page for it to be as assessable as possible and these are theeof the page. Get it all right and you’re sure to be onto a winner.
For those that said that they were put off by having to register an account, why not provide the option for people to check-out as guests? If they’re satisfied with everything else, it’s likely they’ll register in the future anyway. However, if you would prefer to stick to user registration – just make sure it’s easy to fill out and avoid any unnecessary questions or information that really doesn’t need to be filled out.
Whilst those that said that shipping costs were high, provide alternative options. Some sites may be able to offer pick-up from local areas or stores, however this may not be viable for every site. By offering a multitude of different options to your customers, you are giving them more reason to stick with the sale. Some people may not need the product in a short amount of time so will be willing to pay that bit less on shipping and wait a little longer.
Have a look at the infographic below for more valuable information on how to give your customers the perfect checkout page and therefore the ultimate online shopping experience, ensuring they’ll be back again and again.