Gregg Witt

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Gregg Witt is a renowned youth marketing strategist and generational expert who has worked with brands including Procter & Gamble, Qualcomm and The Walt Disney Company to develop innovative strategies that connect with Gen Z. He was named a Top Five Youth Marketer to Follow by Inc. magazine in 2016.
Gen Z
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The Gen Z Frequency: Content Strategies and Marketing Tips

The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the most important content goals, when marketing to Gen Z, is to attract and keep their attention, and help them look...