The following is excerpted from "The Gen Z Frequency: How Brands Tune in and Build Credibility" by Gregg Witt. First published in the U.S. in 2018 by Kogan Page Limited. All rights reserved. Perhaps the...
Gregg Witt is a renowned youth marketing strategist and generational expert who has worked with brands including Procter & Gamble, Qualcomm and The Walt Disney Company to develop innovative strategies that connect with Gen Z. He was named a Top Five Youth Marketer to Follow by Inc. magazine in 2016.