Bernadette Jiwa is a recognized international authority on the role of story in business, innovation and marketing. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work with global brands helps them to internationally create products, services and marketing that make them matter to their customers. She is the author of five best-selling books on marketing and brand storytelling. Her last book, "Meaningful," was featured on Inc. magazine's list of The Best Business Books of 2015.
The following is excerpted from "Hunch: Turn Your Everyday Insights into the Next Big Thing" by Bernadette Jiwa with permission of Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Bernadette Jiwa, 2017. KeepCup Case Study By any standard, Abigail Forsyth was doing well. She’d done the sensible...
June 6, 2017