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Episode Spotlight

No discussion of marketing is complete without mention of a dedicated PR effort, and that’s why your hosts discuss press releases out of the gate in this episode.

But the advice goes beyond simple press release strategies and includes how you can position yourself as a “thought leader” online by writing and publishing articles strategically around the internet. If done right, the result should be increased credibility for you and increased traffic to your site.

This episode hosted by StartupNation’s Rich Sloan and guest expert, Nikole Gipps of NHG Consulting.

Comments

DanaTodd DanaTodd Posted: 2/18/2008 8:19:06 PM

Hi! I've just found this post, so please forgive the delayed reply. I represent Newsforce as the Chief Marketing Officer, and I'll happily answer any questions about the positioning of the product...

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nhgnikole nhgnikole Posted: 2/2/2008 3:06:36 PM

I don't think PR is overlooked ... in fact, some people probably issue too many press releases (and too many low-quality press releases) so PR in general gets watered out. As with anything, it's...

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RicWillmot RicWillmot Posted: 2/1/2008 9:56:41 PM

Dale, Thank you. I will be in touch shortly. Have had a lot going on in the last two weeks and I need to touch base with Nikole and Robert Carter, as well. Rgds, ...

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DKing DKing Posted: 2/1/2008 3:20:29 PM

Sure, Ric. You already know my e-mail address. Or you can  give me a call at: 518-265-6310. Just remember, I'm on eastern daylight time, so please don't call me before 8 am est. or...

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