How Brands Leverage Cultural Literacy to Drive the Conversation and Thrive
This is an edited extract from Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Kārkliņa…
Anastasia Kārkliņa Gabriel
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Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media and tech. Currently a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and has consulted for the world’s top brands—Nike, Disney, Ulta Beauty, Samsung, American Express, Hinge, Fujifilm, eBay, and others. Her insights have been featured by AdWeek, AW360, WSJ, The New York Times, Washington Post and Teen Vogue.