How Wax Buffalo’s Alicia Reisinger Turned a Hobby Into a Million-Dollar Venture
My oldest daughter, Navy, was born with a cleft lip and palate. When Navy was born I was…
Alicia Reisinger
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Alicia Reisinger is the founder/owner and artistic director of Wax Buffalo Pure Soy Candle Co. Married and a mama to four incredible kids, Alicia is a documentary filmmaker and storyteller by trade with a deep entrepreneurial spirit. She started Wax Buffalo as the sole employee in her kitchen with $100 and a late-night work ethic to pour candles while her four children slept–and has grown what was once a side hustle to a million dollar+ business with 14 employees sold on the shelves of wholesale partners across the world, including Whole Foods.